Archive for keywords

4 Ideas to Generate Blog Topics

Blog Blogging Communication Connect Data Social Concept

How are you doing with your 2015 blog goals? Are you publishing blog topics that include compelling, relevant content that solves the problems of your readers?

A study on B2B content marketing has shown that 70% of businesses online have more content now than they had last year, and of these, 80% are doing so through corporate blogs.

These smart professionals understand the effectiveness of blogs, but blogging is not without challenges: figuring out what blog topics to focus on, conducting appropriate research, writing great content, and ensuring it has been optimized for search engines. If you’re stumped about what to write next, try these four ideas and see how far you get.

1.  Part of your writing process should include keyword research, and nothing can help you accomplish this like Google SERP (search engine results page) analytical tools.  Many free versions are available online, including Read More→

SEO Basics for Small Business Professionals:
2 Steps Anyone Can Do

If you’re a small business professional, you may end up doing a lot of your website updating yourself. Without being a geek, you can take care of a few key elements of SEO basics to help prospects and clients find you online. This article explains the basics.

If you’re not using search engine optimization (SEO) to promote your business online, you’ve at least heard of it. And you’ve probably heard it’s crucial. SEO involves doing things to increase your website’s rank on Google’s search engine results pages. (Image: Wikipedia)

Typically, if you’re engaged in SEO, you’re trying to get links, using keywords in your content, and improving the technical aspects of your website to make it more search engine and user-friendly. Ultimately, we don’t know much about Google’s algorithm, but we do know that it rewards content that includes relevant keywords.

We also know that links help improve a website’s rank on Google’s search engine results pages, and we know that websites without technical issues are generally favored by Google.

Yet it’s quite common to find blogs written and published without any hyperlinking in the content at all. This is a pity, as your blog post won’t do a good job for search engine indexing. It can be a waste of your time and energy spent writing it! Read More→