Archive for Online Marketing – Page 13

Click, Read, Learn: B2B Marketing Zone Is
Fast Food for the Brain

By Patsi Krakoff
Friday, June 11th, 2010

B2B MarketingAre you staying informed with the latest marketing tips and trends? If you’re in any kind of business trying to use the Internet to get found, get known and get clients, you know you can easily get overwhelmed with information.

Why? Marketers are particularly vociferous and the Web is a perfect platform to gather and write, speak, and film. The problem is, it’s too much. Too much information, too many tips, too many fads, and it’s hard to sort out what’s important.

Where can you go to get the best, most important marketing tips written by easy-to-read experts? Let me introduce you to B2BMarketingZone.com. This is a topic hub, aggregating blogs posts from a group of 48 best business-to-business marketing blogs.

I’m happy to have been added as a contributor. When you go to B2BMarketingZone, you’ll be able to quickly scan what other marketing experts are blogging about. You pick which posts are relevant to you and your business.

Click, read, learn. I like that. It’s like a snack for your mind. Fast food for the brain. Would you like fries with that?

I recently had a conversation with creator Dr. Tony Karrer, CEO of TechEmpower. First, let me share how this blog aggregator site works, and why it’s important for you to subscribe and bookmark it… then I’ll tell you some ideas Tony and I discussed.

Read More→

Categories : About Blogs, Content Marketing, Online Marketing
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4 Time-Saving Tips for Social Media Marketing

By Patsi Krakoff
Wednesday, June 9th, 2010

What’s the least you should be doing to extend the reach of your online content marketing through social media sites?

This is a good question because many of my readers are busy professionals running a business who don’t have a lot of time. The big danger of sites like Twitter, Facebook and LinkedIn is that they can suck you in and spit you out hours later. … and time is money.

Even when you’re connecting and having a good time, you can spend time that isn’t productive. …Sometimes it’s hard to know if it’s time well spent or just a good time.

So for those of you who want the bare minimum effort and time, and still get results, here are a few tips I suggest. I’ll remind you I’m not a social media marketing expert, so please feel free to join in and add other tips in the comments section.

I will tell you I’ve gotten clients directly from Twitter, Facebook and LinkedIn, so I must be doing something right. Read More→

Categories : About Blogs, Attracting Clients, Content Marketing, Managing Your Ezine & Blog Tasks, Online Marketing, Social Media Stuff
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Poll: What Blogging Platform Do You Use?

By Patsi Krakoff
Tuesday, June 8th, 2010

I’m curious… what kind of blogging platform do you use? I’m going to offer some free teleclasses soon on blogging tools and best practices, and this information is necessary so I can know what’s needed most.

Please take the poll, or just leave a comment if you use something not mentioned here… thanks!

Categories : About Blogs, Content Marketing, Managing Your Ezine & Blog Tasks
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The 3 P’s of Content Marketing: What’s Your Position?

By Patsi Krakoff
Friday, June 4th, 2010

What’s your positioning for your business? How are you unique?

I write articles, newsletters and blogs for executive coaches, leadership recruiting experts, and consultants dealing with CEOs. I don’t write financial or health topics. My business site is at ContentforCoachesandConsultants.com.

I also help coaches, consultants, authors, and other smart professionals with their online marketing. My content marketing consulting blog is here, at WritingontheWeb.com, all about online content marketing.

All sorts of content on the web must be published in order to get found, get known and get clients. Most of it is done on your business blog, which is quite simply, “The Best Darn Marketing Tool on the Planet.”

This blog is currently ranked #5 in the Top42 Content Marketing Blogs. As co-founder of The Blog Squad, I am passionate about helping professionals find and unleash their core message and get it published on blogs, newsletters and social media.

This is what content marketing is all about… what’s your core message and how can you get it out to the people who need your products and services? How can you make your messages memorable? Read More→

Categories : Content Marketing
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How to Convert Readers into Clients on Your Blog

By Patsi Krakoff
Wednesday, May 26th, 2010

If a blog is the best marketing tool on the planet, then how does it convert readers to clients?

It may seem like a stretch… like building a bridge over a river and leading readers across. Dare I attempt a pun … like, how do you lead them Over the River Buy? (Please don’t groan while I’m trying to entertain you…)

What’s the most important thing to remember when you’re writing for your business blog? I’m not sure I can answer that in a simple sentence, but let me try. I always say that providing solutions to problems is important, but then there’s…:

  • Write useful, relevant posts that exceed reader’s expectations
  • Educate readers, but try to entertain them while doing it
  • Engage readers, get them to think, stimulate new ways of looking at something
  • Enrich people’s lives, save them time, energy or money
  • Share resources that can help readers
  • Unravel the mysteries, make something complicated easy to understand
  • Provide a road map with directions on how to do something, including memory short-cuts
  • Build trust with readers so they ask for products and services Read More→
Categories : About Blogs, Content Marketing, Pathway to Profits, Writing Great Blog Content
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How to Use Content, Blogs, and Your Brain to Grow Business

By Patsi Krakoff
Wednesday, May 26th, 2010

There were three great resources launched this week for learning how to use the Internet to market your business.

All you need is your smart brain, a computer, and a few tools to create content that attracts clients.

One of these resources is completely free: the newly launched Content Marketing Institute. This is a new site developed by Joe Pulizzi to teach you how to master content marketing strategies to grow business.

The other two new programs carry a small fee:

  1. The Ultimate Traffic Formula is a $49 program on how to get more blog traffic. It’s packed with Time-Saving Tips for Smart Blogging, including audio files, workbooks, and two bonus ebooks: Get Them in the Door: Using Blogs, Email and Social Media for Retailers, and How to Start Business Blog
  2. Start Blogging Today opened their virtual doors last week: This is a comprehensive how-to blog training site authored by Grant Griffiths and Michael Martine that I highly recommend for both newbies and people who aren’t getting blogging results. Read More→
Categories : Content Marketing
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Content Marketing Institute Teaches
How to Market with Content

By Patsi Krakoff
Tuesday, May 25th, 2010

There’s a new kid in town and he’s got game. If you’ve ever wondered about what all the buzz is about with Content Marketing and how it impacts the way you market your business online, you’ve got to meet this new kid. He’s named Content Marketing Institute, but I just call him CMI.

He’s the brain child of Joe Pulizzi, of Junta42, one of the leaders of the Content Marketing movement, and the founder of the Top42 Content Marketing Blogs list published every quarter. I am proud to be a contributor and advisor.

Here’s the challenge. Many businesses are still operating under the mistaken assumptions of Web 1.0 and even 2.0 where you put up a website and spend money on pay-per-click and wonder why it’s not bringing in leads or business.

In today’s interconnected social media world, you’ve got to do more, and know what’s smart or not. Otherwise, you waste time, energy and money doing the wrong things. But there’s so much new stuff, it’s confusing.

  • How do I develop a content marketing strategy?
  • How do I create content that my audience will find valuable?
  • What are the best content marketing tactics for my audience and expertise areas?
  • How do I best manage the content marketing process? If I decide to outsource, how do I do that?
  • How do I measure what’s working (and what’s not) to make changes?

And unless you’re a big corporation with staff (and even so….) it’s hard to know where to spend your money and time. Read More→

Categories : Content Marketing
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Myths & Realities of Blog Traffic: 7 Steps to Clarity

By Patsi Krakoff
Sunday, May 2nd, 2010

It’s sad and disappointing. My friend and colleague Sam spent some big bucks on a fancy new website, that included an attractive design, a flash banner, nice pictures and ten pages of text… only no one was finding him.

Hardly any traffic at all. He tried using his name on some of the search engines but he could hardly even find himself.

I told him he needed a blog, so he had his web people add a blog page, but he really didn’t do much better. A few months later, over coffee and a phone call, Sam confided his frustrations:

  • The only comments he gets are spammers: “Nice post, visiting my site for Viagra/insurance/poker, etc.
  • He’s in a competitive market with well-established players/bloggers
  • He has no idea how to get the attention of his ideal clients
  • He fears his clients don’t read blogs
  • He’s baffled by his low traffic, and Google analytics seem like Greek to him
  • He tried going over to Twitter and came away with a headache
  • He’s recently discovered an Internet Marketing Millionaire Guru site and is about ready to invest in an expensive Traffic program

When I heard that, I  yelled into the phone, “STOP right there, bubba! Don’t you dare throw your hard-earned money at this problem and expect it to be fixed. First off, you don’t have a traffic problem.” Read More→

Categories : About Blogs, Attracting Clients, Content Marketing, Promoting Your Ezine +/or Blog
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Pivotal Moments in Blogging

By Patsi Krakoff
Wednesday, April 28th, 2010

Why are you blogging? How is it you discovered blogs, and at what point did you make a decision to start your own?

Do you remember the thrill of publishing your first blog on the Web, where you could publish your own thoughts without having to go through any tech person or getting your content accepted by someone else?

I’ll never forget the day, because it was September 4, 2004, my birthday. I’d injured my shoulder and couldn’t play tennis, which meant I was home, bored, and looking for something to do on the computer.

I opened an email from Debbie Weil. She said, “Every business should have a blog, and any idiot can go over to Typepad.com and start one in under an hour.” Read More→

Categories : Attracting Clients, Content Marketing, Pathway to Profits, Patsi's Story
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