Archive for Wordpress sales pages

Landing Pages: Get Readers to Take Action

By Patsi Krakoff
Tuesday, August 2nd, 2011

How do you get readers to take action? Short answer: a landing page. (Also known as a sales page, squeeze page)

You can’t get results from all the content you’re creating and publishing on your blog, e-newsletter, social media sites, unless eventually you send people to a landing page and ask them to take action.

Otherwise, you may be creating a great brand, great thought leadership, great content… and so what? Sooner or later, you need to ask your readers to actually do something. You need a landing page to do that.

Landing page definition: An attractive, compelling page:

  • Published on the Internet that is
  • Optimized for search engines and
  • Designed to persuade a defined group of readers
  • To take one specific action

Here’s what I created (yes, again with the Smart Draw) to illustrate:

Read More→

Categories : Content Marketing, How to...Tips, Online Marketing, Pathway to Profits
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Video: How to Create Great Sales Pages in WP

By Patsi Krakoff
Friday, July 30th, 2010

Here’s a quick video I’m  using to promote Suzanne Bird-Harris’ fabulous WordPress Sales Page Template.I love the image of the “web designer thief” that sneaks across the screen about half way through… 😉

Take a look, and if you haven’t downloaded the free audio interview and transcript we did together, go to PatsiPicksWPSalesPage.com and do so now.

What do you think about the video? I think the folks at iFlashVideo.com did a super job!

I want to share with you this nice email I got from Kathy Porter, who was on the actual teleseminar call:

“Hi Patsi – your webinar training on how to incorporate a sales page into a WordPress platform is one of the BEST things I’ve participated in this year.  (I’ll be creating my own WordPress blog shortly, now that I’ve gotten my feet wet using Typepad.)

Think I can help you expand your reach with this product by tweeting and “face-booking” your affiliate link as my heartfelt thank you for making this info available.”

Kathy Porter
Creator and Owner, MrsBizWhiz
Web site/blog: www.MrsBizWhizConnects.com

Categories : Attracting Clients, Content Marketing, How to...Tips, Online Marketing, Pathway to Profits, Promoting Your Ezine +/or Blog
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Content Marketing Results: Landing Pages Rule

By Patsi Krakoff
Monday, July 12th, 2010

How do you get readers to take action? Short answer: a landing page. (Also known as a sales page, squeeze page)

You can’t get results from  all the content you’re creating and publishing on your blog, e-newsletter, social media sites, unless eventually you send people to a landing page and ask them to take action.

Otherwise, you may be creating a great brand, great thought leadership, great content… and so what? Sooner or later, you need to ask your readers to actually do something. You need a landing page to do that.

Landing page definition: An attractive, compelling page:

  • Published on the Internet that is
  • Optimized for search engines and
  • Designed to persuade a defined group of readers
  • To take one specific action Read More→
Categories : Content Marketing, Online Marketing, Pathway to Profits
Tags : , , , , , ,

Why Use a WP Sales Page Template?

By Patsi Krakoff
Monday, June 28th, 2010

Have you tried to create a landing page using WordPress? I have. And I know others have too. You can waste a lot of time and still not get a professional looking page that works to get people to buy or sign up.

Last Thursday, I interviewed Suzanne Bird-Harris, a programmer who developed the WP Sales Page template.

Now Suzanne is pretty tech-savvy and she’s also an expert in WordPress. So when she says this is next to impossible to create a good-looking sales page in WordPress without using a sales page template, I believe her. In fact, I tried to do this once myself, so I know.

I ended up paying someone to create a web page for me, in html. But since WP is so easy to use, I knew there must be a better way.

There is. If you’d like to know how to use a landing page template within your WP blogging platform, I suggest you read this page here, describing how the WP Sales Page template works: WP Sales Page… and yes, it’s an affiliate link because I love this product. It saves me time and energy.

Here are a few notes we discussed during the interview webcast… Read More→

Categories : Attracting Clients, Content Marketing, Online Marketing, Pathway to Profits, Teleclasses & Seminars
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8 Ways to Use a WordPress Sales Page

By Patsi Krakoff
Tuesday, June 22nd, 2010

Do you know how many ways a sales page can be used? I woke up thinking about this… because maybe you don’t think a “sales page” is something you need except once in a while for a product launch, when you’re trying to sell something.

Some people call them landing pages, or squeeze pages. I think the term was meant to squeeze your email address out of you, how weird is that? So let’s be clear about what kind of circus animal we’re going to be training to sit up and do tricks on our free teleseminar this Thursday.

Thursday, June 24, 2010 at 4 p.m. ET I’m interviewing Suzanne Bird-Harris on how to use a WordPress platform to create great sales pages. We’ll talk about format styles, different ways to use a page, and key elements that work to build trust. If you can’t attend, you will be sent the audio file and access to our power point presentation, if you register. You can register here:

Name
Email

Here’s my definition of the sales page beast: an attractive, compelling page published on the Internet that is optimized for search engines and designed to persuade a defined group of readers to take one specific action. Read More→

Categories : About Blogs, Attracting Clients, Content Marketing, Ezine & Blog Classes, Online Marketing, Pathway to Profits, Teleclasses & Seminars
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Create WordPress Sales Pages: Learn how this week

By Patsi Krakoff
Monday, June 21st, 2010

Do you need to create professional looking sales or landing pages? Want to save yourself the hassles? You can learn to do this using your WordPress platform.

There are very few drawbacks to using WordPress as your primary web platform. When you do encounter a problem, it’s easy to find a solution. I’ve found that most of the time, there’s a savvy expert out there who’s already created a whiz-bang plugin, or a product to do exactly what you want. Suzanne Bird-Harris is a perfect example.

Here’s what happened to me a few months ago. I had a teleclass I was doing with Michael Martine teaching The Ultimate Traffic Formula, how to get maximum results from your blogging efforts.

First thing I tried to do was create a registration page using my WordPress site on this blog. In the past, I used Dreamweaver to create web pages, but it gets complicated coding in HTML, and adding graphics is time-consuming. Read More→

Categories : Content Marketing
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