Click this link to download the PDF file, Shortcuts to Writing and Publishing an Expert-Ebook. (You will need Adobe Reader to open the document.) The document contains a list of questions for you to answer. If you would like to write out your answers within the document, click this link to download the RTF version, Shortcuts to Writing […]
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Are you an expert? Then you need to write and publish an expert ebook. Now. Before your field gets flooded with too many on the same topic (if it isn’t already). Trust me on this one. Just as business blogs caught fire in 2004-2005, expert ebooks are what smart professionals use as a key marketing tool to get found, […]
I get calls from executive coaches and consultants who want to publish an expert ebook. They ask me for help, to ghost write either for or with them. The answer is yes: in certain fields, I am a ghost writer. I read a ton of books on leadership, and study how the big sellers on Amazon are written in this category. I can […]
How should you research content in order to write your expert ebook? This is a huge question for most writers, and a major reason why some ebooks never get written or finished. The field of online research methods is new and expanding rapidly. Using social media is a new opportunity for gathering information, but it’s […]
If you want to write an expert ebook that sells well on Amazon, you need to research first to find out: What’s already been published in your field of expertise? What titles are selling well? Where are the gaps in what’s already been published and what hasn’t yet been covered? What do readers seek out […]
If you want to write well, you’ve got to strip down and get real: write relaxed. Nobody wants to read an expert ebook if your words are wearing a three-piece suit and a tightly buttoned shirt and tie. Too many executives who want to write an expert ebook are in love with syllables, syntax and […]
I’m a big fan of the 20-minute video talks from experts on TED.com. Just think about this: If more people wrote expert ebooks like these riveting presentations, their books would be easier to read and deliver more memorable information. In this post, I suggest a couple of writing tips culled from these great presentations. In […]
I’ve been sharing about how to start your expert ebook project right, by being clear about who your readers are and what they most want to know. How should you go about reader research? For example, if you wanted to know how seniors are using the Internet, you could look at the Pew Research site. […]
If you want to write an expert ebook, here’s another way to make it simple and easy. Think about this: writing a speech is similar to writing a book. Many of the executive coaches and consultants I work with are great speakers. They tell me, “I can’t write, I’m a speaker!” But if you can […]
Turning a blog into a book is nothing new. There are software programs that will help you do this. Experts, however, will need a more polished ebook if they want to create credibility as a thought leader. Unless you’re a fantastic writer in a sexy cutting edge topic, you’re not likely to be discovered and […]
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