It’s the rainy season here in Mexico – a great time to do a lot of reading, writing and recovery – at least, that’s what I told myself when I scheduled my shoulder surgery. But I’m having trouble with my blog writing. And now I’m stuck. I’ve got Blogger’s Block. (Yes, even experienced bloggers can get stuck from […]
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How do you create quality content that attracts online readers and yet works to promote the growth of your business? Creating great content for your business blog is a what and how issue, as in what constitutes “good” content, and how does one produce that content so that it brings in the readers that a […]
Kathy Sierra writes an excellent post called The Dumbness of Crowds over at her Creating Passionate Users blog. She writes, "…the most frustrating part for me is how the "Wisdom of Crowds" idea has been twisted and abused to mean virtually the opposite of what New Yorker columnist James Surowiecki says in the book of […]
Have you noticed what great business newsletters have in common? They’re easily scannable; that is to say, you can easily scan the newsletter to determine the topic, the key message and what action the writer wants you to take. That’s why newsletter design is so important. I’ve been writing about business newsletters (relevancy and branding), and […]
How do you choose a blog platform? In my last post, How to Start a Blog: 7 Steps BEFORE You Blog, I shared important information you want to consider before your first post, including signing up for a trial blog. With so many great blog platforms available, including WordPress, Blogger, Tumblr, Ghost, Squarespace, Wix, Typepad, Weebly, etc., how […]
How do you use your blog analytics? There are many easy-to-use blogging analytics tools out there, but the really successful bloggers know their results and tailor their blogs accordingly. This is the fifth element in the CAST system for effective blog content: Content (compelling) Assets (free) Social Media Track Here are the top five practices in […]
Are you writing stories with feeling on your business blog? If your blog post doesn’t resonate emotionally, you can’t do a good job of building relationships, inspiring trust, and moving people into taking action. As I mentioned in my last post, great blog content appeals to people who are both thinkers and feelers. To do this, […]
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