I got an email today from someone in Switzerland wondering if she should start a business blog: Dear Patsi: I am a counsellor and life Coach based in Geneva, Switzerland. I have had my own practice for 11 years, but now I would like to take it to the next level and increase my client […]
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Are you starting a new blog? What should you include in your blog if you want to use it to attract clients? I’ve been talking about how to start a blog in my recent series of posts. Your next step is to look at your design – content is king, but if your design stinks, […]
I hear it all the time: smart professionals, who are great at what they do, don’t have enough time to blog, or even start a business blog. Recently someone shared with me how they had started blogging with great gusto – they put in a lot of time – but got stuck, and never went […]
How do you choose a blog platform? In my last post, How to Start a Blog: 7 Steps BEFORE You Blog, I shared important information you want to consider before your first post, including signing up for a trial blog. With so many great blog platforms available, including WordPress, Blogger, Tumblr, Ghost, Squarespace, Wix, Typepad, Weebly, etc., how […]
How do I start a blog? I hear it all the time: smart professionals, who are great at what they do, don’t know how to start a business blog, and probably wouldn’t have time to blog even if they did start one. Last fall Kris and I spent some time interviewing clients. We really wanted to know […]
How are you doing on your business blogging strategies for 2015? Have you been hitting the targets and benchmarks you set for yourself? I don’t believe in making New Year’s resolutions, but after 15+ years working with executive coaches and consultants, I know that having clearly defined goals and expectations for a business blog or website […]
A few years ago I polled readers and asked what their biggest blogging challenge is. Turns out, it’s not lack of time, it’s lack of inspiration. Does your blog writing lack inspiration? Is it hard to get really fired up when starting to write a post? I get that. When I was just starting out as […]
How do business bloggers write an ebook? The same way a chef creates a gourmet meal or a singer delivers a concert. One step at a time. Anytime I think about starting a large project, however, I start to put it off because – well, it’s just so huge! One way to go around this […]
Write an expert ebook in 90 days? Do you think it’s possible? I do… here’s why: I’ve done it before with Content Marketing with Blogs. And I’m doing it again. From January to March I’m creating content and publishing an ebook for Kindle about expert ebooks. When I ask them, 9 out of 10 professionals […]
Business bloggers: just how good are your writing skills? Most bloggers and those who run small businesses that publish blogs are not natural-born writers, or even trained writers. Most businesspeople studied things such as marketing, communication, or business. It’s not often they’ve studied English or creative writing. Yet it’s becoming expected that businesses have a […]
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