When it comes to content marketing, social media has become an essential part of most smart professionals’ marketing plans. They know that without a social presence, your online brand can appear outdated and unapproachable.
However, social media marketing isn’t as simple as a lot of business owners anticipate. Posting a tweet or a Facebook update now and then isn’t going to cut it!
Harnessing the power of social media can be achieved by using the following practices. Read More→
A Note from Patsi: This week’s guest post is about social media and it’s really important. Why? Because if you want to engage your business blog readers and grow your reader base, you need to use social media. We’ve been writing about the CAST system for effective blog content:
Content (compelling)
Assets (free)
Social Media
Track
This post, by guest author Paul Wilberforce, looks at the common mistakes you should always avoid. Here are Paul’s 7 Social Media Mistakes Bloggers Should Avoid.
As I’ve shared in previous posts, the value of social proof — referrals, recommendations, and client testimonials — cannot be underestimated.
Similar to how frequent, quality content enhances your website pages, social proof enhances your professional credibility. When readers learn from the comments from other people about your business, they become your most persuasive sales people. Comments from others are such strong persuasion triggers, you shouldn’t limit them to just a page, but have them scattered throughout your web pages, blog, and social media profiles, such as LinkedIn.
With over 350 million members, and over 1 million members publishing blog posts on LinkedIn, you’re likely to encounter a few colleagues you know. So make sure you take the time to recommend and endorse them. Your recommendation or endorsement on LinkedIn is social proof for a other people; it signals that the person is qualified and recognized as a valued colleague. Read More→
Do you know about LinkedIn blogs? And are you blogging yet on LinkedIn? I’m not yet, but I will be right after I write this blog post!
Since early 2014, LinkedIn opened its publishing platform to its 300+ million users. Here is your chance to show your expertise in your professional life and without character restrictions! The importance of using a LinkedIn blog is that it will add dimension and help in building a well-documented profile.
According to Business 2 Community, in-depth content works best, don’t hesitate to write very detailed and specific posts about your industry. Contrary to what you are being told for traditional blog posts, the ones being picked up by Pulse (LinkedIn’s app to shed some lights on the best contributions) are pretty wordy with almost no visual. Indeed, you should opt for a newspaper-like kind of formatting. Black text on a white background.
Guest Author: Christine Buffaloe is a social media wizard for authors, coaches, speakers and consultants. Her company SerenityVA will help you succeed with social media and LinkedIn, including what you need to know about posting to your LinkedIn blog. You can also connect with her on Facebook, Twitter and of course, LinkedIn.
Many of my readers are busy professionals who don’t have a lot of time for blogging or social media. But marketing is vital, especially if you’re growing a business, want to get found, get known, and get clients.
For those of you who have the bare minimum of time, and still want to get results, here are a few social media tips and tricks I’ve used. I must be doing something right: these tips have resulted in new clients directly from Twitter, Facebook and LinkedIn.
Many people who fell prey to the Auto-feed short-cut introduced by Facebook found that it did much more harm than good. And it’s understandable why they did it: how can you have time for social media, when you struggle with creating consistent, relevant blog content?
While it may have saved time initially, there were costs in the long run. The same is true for auto-feeds to LinkedIn, Twitter, and all the other social media sites. Although this seems like a good idea, it may do you more harm than good.
Here are 4 reasons why you should NOT automatically feed your blog posts into these social media sites: Read More→
Let’s face it; sometimes it’s hard to draw people’s attention away from their many social media accounts. I know that I’m guilty of not being willing to leave the social media site I’m browsing to visit an outside blog or article. So how do we as blog writers get people to leave the social media bubble and head on over to our blog to read and then share what they read on social media?
Here are a few ideas to get reader’s eyes off of their Facebook or Twitter page and onto your blog: Read More→
![PinterestWarrior](<img src="http://www.gryffin.com/wp-content/uploads/2014/07/eMB-PinterestWarrior.jpg" />)
Are you using Pinterest effectively?
Although you may have made excellent written content a part of your marketing strategy, it’s important to remember that there is more to social media than just writing a great post or article. In fact, one of the most important aspects of social networking is much more visual and not as textual as you might think.
The most popular shared items across all social networks are pictures, which shouldn’t be too surprising, given how many images we see on the web in a day. If you want your content to be not only seen but shared, it will be important to consider making image sharing a significant aspect of your game plan. Where should you start? Well, with Pinterest of course! Read More→
How can you use Social Media tips when you’re away from the office for a week?
What can you do to stay in touch with your clients when you’re out of town on a trip or vacation? I’ve been playing hooky: I went to a tennis ranch in Texas where we played tennis six hours a day. I was able to schedule publishing on my client blogs ahead of time, but my own blog suffered.
The good news is that it got me thinking about shortcuts and what can be done to extend your reach of online content marketing using social media tips.
Many of my readers are busy professionals who don’t have a lot of time. The danger of sites like Twitter, Facebook and LinkedIn is that they can suck you in and spit you out hours later… and time is money.
For those of you who have the bare minimum of time, and still want to get results, here are a few social media tips. Please feel free to join in and add other tips in the comments section. I must be doing something right: these tips have resulted in new clients directly from Twitter, Facebook and LinkedIn. Read More→
Does blogging still make sense for your business? Is a business blog worth the time you need to research, write, format and publish quality content?
Some busy professionals ask me if it’s worth it to blog or would keeping in touch with people through social media sites work just as well? It’s a good question, particularly for small businesses, coaches and consultants who don’t have staff and a lot of time.
Publishing a quality blog requires time and effort. The average person needs at least two hours to complete all the tasks necessary for one blog post, and should be publishing 2-3 times a week.
Ten years ago, when I first started blogging I declared a blog to be “The best darn marketing tool on the planet!” It was if someone had handed me a microphone and people across the globe started hearing what I had to say. I started getting found online and boosted my business revenues exponentially.
But ten years later, there are a lot of ways to spread your word and publish quality content online. Communication is possible everywhere. Clients can be reached through Facebook, LinkedIn, Google+, Twitter – the list goes on. Read More→
