Archive for Teleclasses & Seminars – Page 2

How To Raise Your Coaching Fees

By Patsi Krakoff
Tuesday, August 3rd, 2010

I want to invite you to join an incredibly valuable teleseminar from some people I trust.

The title of the seminar is:  How To Raise Your Coaching Fees With Ease & Feel Great About It!

Click on the above seminar title to register.

I have hosted a similar teleseminar with Kim Ades and Marc Manieri. Their Journal Engine Software is an ingenious product for anyone doing personal, executive and leadership coaching. Here’s why I can recommend this new teleseminar:

The seminar leader, Kim Ades, runs a full time coaching practice called Frame of Mind Coaching. They make over 100 coaching sales each year, and Kim has personally increased her coaching fees from $1,200 to over $6,000.  I think she has valuable information to share with you.

If you’re doing any kind of coaching, you know it’s great work and you bring valuable help to people. It’s time for you to start earning the coaching fees you deserve, no?

(Disclosure, this is my affiliate link and I whole-heartedly endorse this program because if you’re a coach, you most likely should be earning more~!)

How To Raise Your Coaching Fees With Ease & Feel Great About It!

Categories : Attracting Clients, Coaching/Personal Development, Teleclasses & Seminars

Why Use a WP Sales Page Template?

By Patsi Krakoff
Monday, June 28th, 2010

Have you tried to create a landing page using WordPress? I have. And I know others have too. You can waste a lot of time and still not get a professional looking page that works to get people to buy or sign up.

Last Thursday, I interviewed Suzanne Bird-Harris, a programmer who developed the WP Sales Page template.

Now Suzanne is pretty tech-savvy and she’s also an expert in WordPress. So when she says this is next to impossible to create a good-looking sales page in WordPress without using a sales page template, I believe her. In fact, I tried to do this once myself, so I know.

I ended up paying someone to create a web page for me, in html. But since WP is so easy to use, I knew there must be a better way.

There is. If you’d like to know how to use a landing page template within your WP blogging platform, I suggest you read this page here, describing how the WP Sales Page template works: WP Sales Page… and yes, it’s an affiliate link because I love this product. It saves me time and energy.

Here are a few notes we discussed during the interview webcast… Read More→

Categories : Attracting Clients, Content Marketing, Online Marketing, Pathway to Profits, Teleclasses & Seminars
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Sales & Landing Pages Using WordPress: Learn How

By Patsi Krakoff
Wednesday, June 23rd, 2010

If  you want to learn about formatting sales and landing pages using WordPress, please register for the free Webinar I’m hosting Thursday, June 24, 2010 at 4 p.m. ET.

I’m interviewing Suzanne Bird-Harris, developer of the WP Sales Page wizard. We’ll show you how to easily publish pages using your WordPress platform. The class is on the phone and on the Internet, your choice.

Can’t make the call? I’ll send you the audio file, plus any notes, but you’ll need to register:

Name
Email

Want to learn more about this great $37 product that makes landing pages easy to format and publish? Here’s Suzanne’s product page (affiliate link): WordPress Sales Page information.

There are a few drawbacks to using WP, if you are using it for product pages, affiliate product landing pages or email squeeze pages: Read More→

Categories : About Blogs, Attracting Clients, Content Marketing, Online Marketing, Pathway to Profits, Teleclasses & Seminars
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8 Ways to Use a WordPress Sales Page

By Patsi Krakoff
Tuesday, June 22nd, 2010

Do you know how many ways a sales page can be used? I woke up thinking about this… because maybe you don’t think a “sales page” is something you need except once in a while for a product launch, when you’re trying to sell something.

Some people call them landing pages, or squeeze pages. I think the term was meant to squeeze your email address out of you, how weird is that? So let’s be clear about what kind of circus animal we’re going to be training to sit up and do tricks on our free teleseminar this Thursday.

Thursday, June 24, 2010 at 4 p.m. ET I’m interviewing Suzanne Bird-Harris on how to use a WordPress platform to create great sales pages. We’ll talk about format styles, different ways to use a page, and key elements that work to build trust. If you can’t attend, you will be sent the audio file and access to our power point presentation, if you register. You can register here:

Name
Email

Here’s my definition of the sales page beast: an attractive, compelling page published on the Internet that is optimized for search engines and designed to persuade a defined group of readers to take one specific action. Read More→

Categories : About Blogs, Attracting Clients, Content Marketing, Ezine & Blog Classes, Online Marketing, Pathway to Profits, Teleclasses & Seminars
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Rant: The Problem with Formatting Sales Pages..

By Patsi Krakoff
Thursday, June 17th, 2010

Even when you’re giving something away, for FREE, you’ve got to write good “sales” copy that spurs people into action. In today’s info-crammed world, that means you’ve got to grab busy peoples’ attention, and get them to click, and get them so excited that they take the time to type in their email address in exchange for your offer.

Unless you’re Naomi Dunsford of IttzBiz and know how to skillfully weave obscenities into headlines or emails, what cha gonna do? There are Internet gurus who’ve made millions teaching us lowly common folk with Ph.D.s how to sell socks to centipedes.

Entire Web fortunes have been made. Bare with me, I’m just getting started with this rant…

You think you’ve written a fairly decent sales letter, you’ve got all your benefits, your “AIDA“… (you’ve remembered to grab Attention, gain their Interest, spark Desires, address objections and ask for Action – with a sense of urgency, of course  – but you’re far from done.

The fun is just beginning. Now you’ve got to format your sales letter landing page, with a dynamite headline, cool graphics, arrows, ORDER NOW! buttons, subheadings, testimonials, bonuses…

Ay, ay, Chihuahua! (as we say down here in my home town of Ajijic, Mexico.)

Creating Great Sales Pages Read More→

Categories : Attracting Clients, Content Marketing, Online Marketing, Pathway to Profits, Teleclasses & Seminars, Writing Great Copy
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3 Drivers of Blog Traffic: The ICE Effect

By Patsi Krakoff
Tuesday, May 18th, 2010

It doesn’t really matter if you call your online efforts content marketing,  online marketing, blog marketing, or a chihuahua. What matters is results.

Are you getting results from the Web? If not, where do you need to improve? The minute someone lands on your blog, do they say, “Hey, a chihuahua I could really love!” Or, “This blog’s for me!”

What’s your challenge when it comes to using the Internet to attract clients, sell them your products or services, and profit in your business? For many of my clients, the problem is how to stand out and how to get found.

You may be unique, but unless the right people are finding you on the Web, your efforts are wasted. There are really two challenges, as I see it:

  1. Branding: you need to clearly and quickly identify your uniqueness in a memorable way
  2. Visibility: you need to be easily found in multiple places on the Web

When good branding is combined with good visibility, you get great findability.

This Wednesday, May 19, 2010 at 4 p.m. ET, I’m presenting a workshop on how to get more blog traffic. Read More→

Categories : About Blogs, Attracting Clients, Content Marketing, Teleclasses & Seminars
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The Psychology of Content Marketing with Blogs

By Patsi Krakoff
Monday, May 17th, 2010

Why do business blogs work so well to attract new clients? For that matter, why is it I’ve declared them to be “The Best Darn Marketing Tool on the Planet!”

When it comes to writing on the Web, a blog is a great way to get found, get leads and get clients.

There are a couple of reasons blogs work. For one thing, there are over a billion people connected to the Internet looking for information.

According to Technorati, there are over 170 million blogs… maybe more, but then a lot of those may be abandoned.

When search engines do a good job of indexing content on the Web, they match up search requests with published content. Since blogs are content-rich and frequently updated, they provide fresh keywords for search engines to index.

Someone looking for a solution to their problem, or answers to their questions, clicks on links that are offered up on a page of search results. Those links could be to web pages, blog posts, videos, or podcasts, it doesn’t matter. Read More→

Categories : About Blogs, Content Marketing, Teleclasses & Seminars
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Get More Blog Traffic: the Workshop

By Patsi Krakoff
Friday, May 14th, 2010

Here’s a quick video clip from the folks at iFlashVideo.com, my favorite video service. And no, it’s not really my voice, I hired a professional with really smooth delivery…;-)

The workshop registrations are open. Attend The Ultimate Traffic Formula live next Wednesday, May 19, 2010, 4 p.m. ET and get your questions answered for your own blog with Michael Martine.

Categories : About Blogs, Attracting Clients, Content Marketing, Teleclasses & Seminars
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Scattered Marketing, or Content Marketing Google Map?

By Patsi Krakoff
Monday, May 10th, 2010

I can get lost for hours over on Google Maps, what about you? I love the way you can zoom in from a 10,000 foot view down to the cars (or horses) on your street.

In my case, I can see boats out on Lake Chapala.

I was surprised to find they even have this in Mexico now, although it’s limited to certain areas. I can’t zoom in to see the horses down the street, but I can get as far as to see the swimming pools in my neighborhood.

Which would be a great feature to have for your business, right? Imagine you could get a bird’s-eye view of what people see of your business on the Web, then zoom in to see the different places you’re showing up on the Internet…

Do you have a map for your marketing? Most people I talk to don’t. In fact, some people I know use the spaghetti strategy: throw a lot of stuff out there and see what sticks, what works. Read More→

Categories : Attracting Clients, Content Marketing, Teleclasses & Seminars
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5 Content Marketing Goals for Your Website & Blog
… and One Big Challenge

By Patsi Krakoff
Sunday, May 9th, 2010

What do you want your website to do for your business? No really, it’s not as obvious a question as it might at first appear.

I’ve been working with executive coaches and consultants for ten years now, helping them improve how they show up on the Web. In those 10 years, I’ve seen a number of changes to the way websites look and function. It doesn’t matter if you use a traditional website, or a blog, or a blog as a website, the principles are the same.

Yet many professionals aren’t clear about the goals for their online content marketing. I made some notes for one client and thought I’d share them with you here.  I came up with 5 goals your site should strive to accomplish in the first minute or two. One of them is a big challenge… Read More→

Categories : About Blogs, Attracting Clients, Content Marketing, Teleclasses & Seminars
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