Writing On The Web by Patsi Krakoff, The Blog Squad

Content Marketing Strategies for Smart Professionals

Leadership “Power” Stress

By Patsi Krakoff in Executive Coach Ezine Article Topics

Here’s a synopsis of an article on Leadership Power Stress available for purchase and use in your newsletters and blogs through my Customized Newsletter Services.

Effective executives often find themselves caught in a cycle of stress and sacrifice, without any possibility or time for recovery or renewal. Most of those who make it to the top have proven track records for influencing others, getting teams to work together and achieving results.

Such leaders are what organizational psychologists Richard Boyatzis and Annie McKee call “resonant leaders”: They are in tune with others and have high degrees of emotional intelligence and motivation for power and achievement.

“Yet even the most resonant leaders—whose ability to deftly manage their own and others’ emotions to drive their companies to great results—end up spiraling into dissonance,” the authors write. (Richard Boyatzis and Annie McKee, Resonant Leadership, Harvard Business School Press, 2005)

Leaders are especially prone to “power stress,” which can drive talented leaders into a cycle of dissonance with themselves, the people they lead and their organizations. To counter it, leaders must learn to manage themselves effectively.

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This is a synopsis of an article available for purchase and use in your newsletters, blogs and web sites at www.customizednewsletters.com/featured/index.html.

The full article contains the following concepts:

What Is Power Stress?
Sources of Leadership Power Stress
The Cycle of Sacrifice and Renewal
Renewal: A Holistic Process
The Leadership Paradox
Three Keys in the Renewal Process:
Awareness
Hope
Compassion
The Brain and New-Age Rhetoric

Articles are available in three lengths: 2,000 words, 1,000 words and 600 words with full reprint rights.

Self-Promotion — is it something you fear?

By Patsi Krakoff in Teleclasses & Seminars

Overcoming the Fear of Self-Promotion
Wednesday, January 18, 2006, 8:30 p.m. ET
Guest Expert: C.J. Hayden, author, Get Clients Now

What is it that makes you hesitate to broadcast your accomplishments and capabilities? Reluctance to promote yourself holds you back from achieving personal fulfillment and financial success. You can vanquish this fear and learn to promote yourself effectively! Here’s what you will learn:

How to overcome your resistance to marketing and selling
The seven basic fears of self-promotion and how to manage them
What to do when fear masquerades as procrastination and avoidance
Strategies for reprogramming your inner critic
Three powerful ways to tell people about your capabilities without bragging or selling
How to promote yourself with an attitude that serves you instead of sabotaging you

C.J. Hayden is the best-selling author of Get Clients Now! and the new Get Hired Now! C.J. is a Master Certified Coach who has taught thousands of coaches and other self-employed professionals to make a better living doing what they love. She works with clients one-on-one, and leads workshops and teleclasses internationally. You can read her articles on marketing in more magazines and web sites than she can keep track of. Find out more about C.J. Hayden.

Register Now: ConversationsWithExperts.com

Conversations with Experts: How to Build Your Business On and Off-line
Hosted by Denise Wakeman and Patsi Krakoff.

Conversations with Experts is sponsored by Build a Better Blog System.

Extreme Blog Makeovers in January

By Patsi Krakoff in Blogs We Love

The Blog Squad has decended upon two more blogs and done two extreme makeovers. These blogs were’nt bad to start with, but they are soooo much better now! Here’s the recent press release that went out this week.

P.S. If you want to know what goes on in a Blog Squad makeover, and apply some of these tips to your own blog, get the audio files and ebook: Confessions of a Reluctant Blogger: from Boring to Brilliant in 30 Days.

Extreme Blog Makeover Creates Web Traffic Surge

WebMomz Blog and Hollywood Leader Blog go from boring to brilliant in just 30 days with The Blog Squad rescue.

(PRWEB) January 11, 2006 — Kristie Tamsevicius is an expert on giving business advice to moms who work from home. Her website, www.webmomz.com is a clever portal for those seeking a better, smarter way to be a mother and still run a business from home.

But Kristie’s blog, www.webmomz.com/blog, was a big fat loser. A few visitors a day, no comments from readers, and only a few posts. That is, until The Blog Squad rescued her, and implemented several changes to boost blog traffic and help convert them to clients.

“Starting a new blog felt a bit like traveling to a new planet. I was lost in a sea of new technology and buzzwords. Working with The Blog Squad quickly helped me cut thru the clutter. I learned what all those fancy words meant, how to get my blog up, and how to tweak it to really make it work for my business. Now I’m a certified blog
addict!” says Kristie.

Home Biz Blog for Moms a Winner

By Patsi Krakoff in Blogs We Love

Kristie T. has a great blog for moms who work from home, cleverly called Kristie T’s Home Biz-a-palooza! The Blog Squad recently did a makeover on her blog, although I must say, she’s pretty savvy and came to us with a sharp blog already. She’s even mentioned on Dr. Phil’s website! She wrote this email the other day:

Patsi,

Recently I was reading blogs by so called gurus of internet marketing. While many of them did launch blogs this year, they failed miserable. Guess they hadn’t read your report Download 17MistakesProfessionalsMakewithTheirBlogs.doc ! Too bad.

If they did, they could be getting more comments, more blog subscribers, and more passive income from their blog. Having the Blog Squad coach me really got me ahead of the game. Not only did it get my out the door quickly with my new blog, but it also helped me do it right. Within no time flat, I went from zero traffic to 1000 visitors in just one month. Thanks for making my entry into the blogosphere fast, painless, and profitable! You rock!

Kristie Tamsevicius
http://www.webmomz.com/blog

Here’s the article Kristie talks about:

Download 17MistakesProfessionalsMakewithTheirBlogs.doc

Are You Ready for a Blog – the Test

By Patsi Krakoff in About Blogs

Here’s a way you can determine if you and your business are ready to start blogging. As you know, Denise and I (The Blog Squad) have been touting the benefits of blogging for over a year now.

We’ve seen great results with our 9 different blogs. But blogging may not be for you. We caution people to look before they leap onto the ‘next new thing.’ If you start a blog and then abandonned it, it may be sitting there on the web looking like an abandonned store front…broken windows and all.

Take this assessment to get a read on how ready you are to set up and use a blog for building your biz online…:

http://www.assessmentgenerator.com/H/cRdr.patsi1136951737.html

Author 101: What You Need to Know

By Patsi Krakoff in Books

I am posting this important announcement because I want to help you be successful with writing. If you know you have a book inside you, then let’s see about getting it out to the world.

Here’s what you need – a new helpful resource about authoring and publishing your book.

It’s a fantastic new book series called "Author 101" and I believe it could be the definitive guide for authors to follow to get published and become bestsellers.

Rick Frishman and Robyn Spizman have a whole team behind them helping to promote their new series. They’ve written the note below, and I highly recommend you look into it.

http://BestSellerPromotions.com/author101/

PS – I’m looking forward to using what they teach this year to create our own publishing success story.

** Here’s the note from Rick Frishman’s team **

Internet Marketing – What Comes First?

By Patsi Krakoff in How to...Tips

I had an interesting email this week from a reader who asked me about website design fees. This is not my area of expertise. But this reader is a very smart guy. Why? Because he knows from my ezines, blogs and web site that I’ve been online for a few years and making a decent living from it.

He’s a rabbi who has many years experience counseling people, and in particular older people. He now has made a wise decision to start offering coaching services to people, and wants to leverage the internet to find clients, sell ebooks and other programs.

He has many questions about what to do first, where to invest his marketing dollars, and how to get set up so that everything works seamlessly and automatically. Smart guy.

While I don’t profess to have all the answers to his particular questions, I want to emphasize what’s important here. He is asking questions!

Many people just go with their gut or common sense. It goes something like this:

"I need a way to find people online. Ergo, I need a web site. Who can do a web site for me, that doesn’t cost too much? Oh, you can? Only $1000. Okay, that seems reasonable. Do it."

It’s only later on down the road when they want to start an ezine, or a blog, or sell an ebook that they realize they need more than just a web site. That’s when the web designer kicks in hourly fees.

Licensing Your Info Products

By Patsi Krakoff in Teleclasses & Seminars

Here’s a good idea for generating ongoing income: license your knowledge. What information do you have that could help other people earn money?

This weeks Conversation with Experts features two enterprising ladies, Suzanne Falter-Barns and Milana Leshinsky. Here’s the scoop:

Licensing for Profits: Conversation with Milana Leshinsky & Suzanne Falter-Barns

Licensing for Profits: How to Give Your Business a Quantum Boost by Licensing Your Workshops, Coaching Programs, and Other Intellectual Property
Wednesday, January 11, 2006, 8:30 p.m. ET
Guest Experts: Milana Leshinsky and Suzanne Falter-Barns

Have you ever considered licensing your materials and your concepts to other coaches, trainers and consultants? Besides a great revenue resource, licensing also allows you to jump ahead of the "pack" and take a shortcut into the big leagues in your field. Suzanne and Milana will share their secrets of licensing intellectual property for profit, and show you how to create your licensing program; what should be included in your program; where to find people who want to buy it; and how to train your licensees.

Suzanne Falter-Barns has been licensing her coaching workshop for 2 years, and has not only reached thousands of people worldwide with her brand, but also made $102,000 in revenue from this workshop alone!

Milana Leshinsky licensed her materials years ago, and continues to reap the benefits to this day.

Conversations with Experts: How to Build Your Business On and Off-line
Hosted by Denise Wakeman and Patsi Krakoff.

Conversations with Experts is sponsored by Build a Better Blog System.

Ezine or Blog? The Question Again

By Patsi Krakoff in Getting Read

Got a comment the other day from Anne, who asks if I am suggesting blogging instead of an email newsletter, given the decreasing statistics on open rates (25-40% average emails opened).

While I responded to the comment, I was inspired and thought this merited sharing as a separate post for all to see:

Good question, Anne. But no, I don’t recommend foregoing emailing a newsletter in favor of blogging. Maybe eventually, at some point in the next five years, this might become a good idea. It depends on how easy it is for readers to access your communications. RSS feeds enable interested readers to sign up for updates on your blog and get them regularly without going through an email inbox. This technology exists already, for example, when you use it to put blog updates on your My Yahoo page.

But for now, people aren’t using RSS delivery tools in numbers yet (12% maybe at most).

We (Denise and I, the Blog Squad) have always recommended doing both. They can be different, or the same. An ezine can simply alert people of all your articles on your blog. Or, it can provide information you don’t put on your blog.

The point is, without much additional cost and very little additional effort, you can increase the number of ways your written word is "findable" on the internet through website copy, ezines, and blogs.

And that’s what it is all about: making it easier for potential clients to find you. And when they do, they discover you are a credible expert in your field, and gain access to your services and products.

Hope this helps. New technology is always slow to be adopted by the general public. Early adopters are already blogging, but most of the public are still asking what a blog is, or how is it different from a web site.

As someone who makes her living doing email newsletters for other people, I have a vested interest in what’s new that will effect email delivery. In more general terms, my passion is for helping professionals communicate effectively with potential clients, whether it be through an ezine, a blog, or a web site or an ebook. If RSS (whatever that is – who cares as long as it works) can help a professional get their message out to a potential client better than an email, then I will recommend it.

The other thing I’ve learned about these new tech tools: you don’t have to be a techie to learn to use them. I am no longer scared or insecure because I don’t have a tech background or education. I’ve come to realize that techies have no priveleged entry into the land of magical results.

Software has become user-friendly and is constantly evolving. There is no reason many of us non-techies can’t learn as we go, ask questions, make mistakes, and correct them. No need to understand how these things work, just know that they do, and there are always plenty of people willing to explain and train.