Creating an Emotional Connection with Your Readers Some psychological secrets to keep in mind for your ezine… Readers are more likely to respond to your offers of service or products if there is a resonance between you. What do I mean by resonance? An emotional connection is forged when your reader experiences being on the […]
If you want to grow your reader base, that is, if you want to get found and get known online, small businesses and entrepreneurs will offer prospects and clients online information for free, such as a white paper, a report or a compelling article. This is part of the CAST acronym for ways to grow […]
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