great blog content | Writing On The Web by Patsi Krakoff, The Blog Squad

Content Marketing Strategies for Smart Professionals

Search Results for "great blog content" – Page 2

How Do You Choose a Blog Platform?

By Patsi Krakoff

Monday, May 23rd, 2016

How do you choose a blog platform? In my last post, How to Start a Blog: 7 Steps BEFORE You Blog, I shared important information you want to consider before your first post, including signing up for a trial blog. With so many great blog platforms available, including WordPress, Blogger, Tumblr, Ghost, Squarespace, Wix, Typepad, Weebly, etc., how […]

Categories : About Blogs, How to...Tips

Tags : blog platforms, business blogs, wordpress

How to Start a Blog: 7 Steps BEFORE You Blog

By Patsi Krakoff

Thursday, May 12th, 2016

How do I start a blog? I hear it all the time: smart professionals, who are great at what they do, don’t know how to start a business blog, and probably wouldn’t have time to blog even if they did start one. Last fall Kris and I spent some time interviewing clients. We really wanted to know […]

Categories : About Blogs, How to...Tips

Tags : business blogging, how to start a blog, how to start blogging

5 Ways Blog Analytics Improve
Your Business Blog

By Patsi Krakoff

Wednesday, April 27th, 2016

How do you use your blog analytics? There are many easy-to-use blogging analytics tools out there, but the really successful bloggers know their results and tailor their blogs accordingly. This is the fifth element in the CAST system for effective blog content: Content (compelling) Assets (free) Social Media Track Here are the top five practices in […]

Categories : About Blogs, How to...Tips, Online Marketing

Tags : analytics, blog content, blog traffic, tracking, web traffic search traffic

What Hemingway Knew: How to Write
Blog Content that Attracts Readers

By Patsi Krakoff

Wednesday, March 30th, 2016

Is your blog content compelling? Are you attracting new readers, engaging with them, and growing your reader base? In my last post, I shared an acronym that you should be using when writing blog content: Content (compelling) Assets (free) Social Media Track Hemingway did not have the technological advantages that we have, nor a blog, but […]

Categories : Attracting Clients, Getting Read, How to...Tips, Story Telling, Writing Great Blog Content

Tags : Attracting Clients, engaging readers, growing readerbase, personal stories

Get Found Online:
6 Principles of Quality Content

By Patsi Krakoff

Thursday, February 11th, 2016

How to get found online. That was one of the most common answers we heard to the question, “What is your biggest struggle?” during our recent client interviews. In my last post, I shared why SEO and content marketing fit together. While your blog needs good Search Engine Optimization, it has to start with quality […]

Categories : Attracting Clients, Content Marketing, Getting Read, How to...Tips

How to Blog for Your Business Using Personality

By Patsi Krakoff

Wednesday, December 16th, 2015

Do you know how to blog for your business using personality yet remaining professional? No, seriously – there’s an ongoing trend to be personal with blogs. I see it everywhere – blogs, email, newsletters. If you’re writing for business, you want to connect with your readers by using personal stories. But how much is too […]

Categories : Attracting Clients, On Writing Better, Story Telling, Writing Great Blog Content

Tags : blog traffic, content marketing tips, personal stories, personality

Blog Readers: 7 Psychological Ways to Emotionally Connect

By Patsi Krakoff

Wednesday, December 2nd, 2015

How do you create an emotional connection with your blog readers? More importantly, how do you get them so inspired they want to take action, like join your list, opt-in, comment, or buy something? Here are some psychological secrets to keep in mind. When writing on the web – either in a blog post, a newsletter or other forms […]

Categories : Attracting Clients, Content Marketing, Getting Read, How to...Tips, Writing Great Blog Content

Tags : Attracting Clients, blog content, connecting with readers, personal stories

Is Your Content Writing Appealing
to Thinkers AND Feelers?

By Patsi Krakoff

Wednesday, November 11th, 2015

Is your blog content writing appealing to both thinkers AND feelers? If you aren’t appealing to these two types of communication (and decision) styles, you’re missing half of your readership potential. When I’m blogging, I like to cite studies whenever I write about a concept, to prove my point. In The Collected Works of C. G. Jung, Volume 6: […]

Categories : Brain Based Content Marketing, Getting Read, Writing Great Blog Content

Tags : Attracting Clients, personal stories, personality

How a Product Funnel
Makes Blogging Profitable

By Patsi Krakoff

Wednesday, November 4th, 2015

Building a product funnel on your blog is key to making all your hard work profitable. As I explained in my previous post, a great product funnel provides your readers with an opportunity to get to know you, like you and trust you. You make compelling offers to your readers that they can receive from free […]

Categories : About Blogs, Content Marketing, How to...Tips, Pathway to Profits, Profit

Tags : Attracting Clients, Online Marketing, product funnel, profitable blogs

A Brief History of Business Blogging
(And How to Make It Profitable)

By Patsi Krakoff

Thursday, October 8th, 2015

How do you make money from business blogging? This is a question I was recently asked by a friend. It seems like a straightforward question, but the answer is complex. Most blogs aren’t profitable, but people devote a great deal of time and energy to them. There must be a good reason, no? You need […]

Categories : About Blogs, How to...Tips, Profit

Tags : business blogging, converting readers to clients, profitable blogs, profitable business blogs