Are you writing stories with feeling on your business blog? If your blog post doesn’t resonate emotionally, you can’t do a good job of building relationships, inspiring trust, and moving people into taking action. As I mentioned in my last post, great blog content appeals to people who are both thinkers and feelers. To do this, […]
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If you want to write great blog content, tap into what makes you mad. Or, what makes your readers mad? Either way, we don’t get mad about things we don’t care about. Great blog content is always about what your readers care so much about it keeps them up at night. It makes them angry. […]
Rich Brooks of Flyte Media says that writing content is painful, and compares it to having dental work without novacaine! What do you think? For me, writing – whether for my blogs, website, my email broadcasts and newsletters – is more like getting my teeth cleaned: it can be painful, but then you come out with […]
I ran across this wise blog post last week over on Problogger, by a guest author Leo Babauta from Zen Habits: 4 Pillars of Writing Exceptional Blogs. While there are many things that go into great blogs, content is THE most important. Denise and I are preparing for our advanced business blogging class coming up, […]
Rich Brooks of Flyte Media says that writing content is painful, and compares it to having dental work without novacaine! What do you think? For me, writing – whether for my blogs, website, my email broadcasts and newsletters – is more like getting my teeth cleaned: it can be painful, but then you come […]
Where do you find inspiration for your blog posts? Two people commented to my first post on this topic. Denise says she uses Google Alerts services, whereby she is sign up to get alerts of web content for certain key words. That is a great way to find out what other people are writing about. […]
How do you create quality content that attracts online readers and yet works to promote the growth of your business? Creating great content for your business blog is a what and how issue, as in what constitutes “good” content, and how does one produce that content so that it brings in the readers that a […]
As if toothaches and root canals weren't enough to keep me down, I've been attacked by a cold. No, not the flu, but a good old-fashioned cold, sniffles and coughing included. Instead of whining, let me just blow my nose horn for a few paragraphs… Yesterday the lovely Ambal Balakrishnan, co-founder of ClickDocuments (@Ambal) announced […]
I am amazed whenever I get emails from my dear readers: many of you are experts in some pretty interesting stuff and have some great ideas you want to take online. Let's face it, we don't get older, we get smarter! So why not put your expertise to work and find the people with problems […]
Have you noticed what great business newsletters have in common? They’re easily scannable; that is to say, you can easily scan the newsletter to determine the topic, the key message and what action the writer wants you to take. That’s why newsletter design is so important. I’ve been writing about business newsletters (relevancy and branding), and […]
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