Here’s why it’s so easy to make these common ebook and blog writing mistakes: Many small business professionals with a business blog are keenly interested in getting their message out there, and don’t care so much in writing “properly.” Younger people, in particular, like to write like they talk. Speech can be a great way […]
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If you’re an expert in your field and want to publish a digital book, how should you get started writing content? Write down 3 – 5 of your most compelling stories, ideas, nuggets, mistakes, or experiences you think interest your readers. What’s your point? (What’s your unique message you want readers to know that will […]
Liberace was well-known for his flamboyant lifestyle both on and off stage. During the 1950s-1970s he was the highest paid entertainer in the world. That’s pretty amazing considering he was a pianist. His career spanned five decades. I just saw the HBO film “Behind the Candelabra,” with an amazing performance by Michael Douglas in the […]
(A guest post by Frank Anderson.) The younger generation is, without fail, the heaviest participant in social media. Born straight into the world of online dependency, the art of social media is considered just another common form of innate communication. (Image by Nutdanai Apikhomboonwaroot, freedigitalphotos.net) However, while Generation Y was spending their younger years amidst […]
If you’re writing for your business, how much of yourself should you include? Everyone agrees that blogs are a place to have a conversation. How personal should you be? How do you keep the YOU in Business Blogging and still make it work for business? There’s an ongoing trend to be personal with business communications. Rohit Bhargava’s […]
Have you ever read an e-newsletter or blog post and got a feeling of disappointment? Maybe it was just too subjective, airy-fairy and touchy-feely? If so, then you may be like me, a thought-processing person who wants facts and data when reading content online, an e-newsletter or blog post. Several years ago, my friend John […]
Blogging for your business is like playing tennis: you read the environment, deliver key shots, get ready for the next post, respond to feedback, and try to stay on target. I play tennis with an “excuse champion.” Every time she misses a shot, she blames her racquet, or her strings, the ball, the sun, wind, […]
How do you find your voice and create your brand story so that readers are inspired and emotionally triggered? How do you get content marketing results? This and other key tips will be discussed Wednesday April 20, 2011 on an open webinar I’m giving: Time-Saving Tips for Content Marketing Results Register to get the recording […]
What’s the best way to write a script for a video? Content marketing with videos is a key marketing tool, and it’s getting easier to do. Here’s a new video the folks over at iMotionVideo Studios produced for me. I just love this service. Left to my own devices, I’d probably make one video every […]
I’m glad to see that there are more agencies focusing on content marketing for small businesses. I stumbled upon The Content Factor and found their approach to blog writing and white papers refreshing: The Content Factor provides good advice for content marketing strategies: But to be successful with blogging, you have to recognize some key […]
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