In your opinion, what’s the single biggest factor that builds credibility and trust in content marketing? To me, it’s personality. Readers and viewers want to feel a human connection. They need personal stories about people and about you. It doesn’t matter what form the stories come in. We’ve come a long way from the days […]
Search Results for "personality" – Page 4
How do you check your online marketing to see where it’s working, where it needs improvement? Here’s my quick and easy end-of-year check up for your business. This always helps me see where I need to spend my energy and time to improve next year’s results. Look at your marketing tasks as having 3 purposes: […]
(Guest Post: I’m on vacation, so I invited Tim Handorf to write a guest post. Tim writes on the topics of online colleges and universities. He welcomes your comments at his email Id: tim.handorf.20@googlemail.com.) As a blogger, you know by now that increasing your traffic means grabbing your audience’s attention and keeping it. The Internet […]
Help me please. If I read one more organizational change blog full of corporate speak and business jargon, I’m going to fall off my chair and hit my head on the desk on the way down. At least that will wake me up. Listen, I know some of these blog authors are smart. They’ve got […]
What’s the most difficult thing about marketing your services to people on the Web? If you’re someone who sells your expertise, like a doctor, lawyer, an executive coach, any kind of consultant, it’s probably hard for you to toot your own horn. Unless you’re a raving narcissist, you probably struggle to publish a blog where […]
I think the Web is fascinating, don’t you? Yet frustrating. So much information, so many ways to entertain yourself, so many ways to get sucked into a time machine fantasy world. Twelve billion web pages… and most of them talking about themselves, saying nothing that’s easy to understand in a blink… It’s not unlike Alice […]
Can you claim your blog to be award-winning? What kind of prize do you think you’d get if they put you on a best blog list? Most original? Best resource for time-saving tips? Most helpful, profound, smart? Funniest? The first time I got onto Joe Pulizzi’s Top42 Content Marketing Blogs, back in 2007, I was […]
Sally Hogshead has written a captivating book that I’m still reading, called Fascinate. David McGraw, a member of Leading Coaches, wrote a great review of her book on the Leading Coaches’ Center, which you can check out HERE. There’s also a cool website where you to answer 28 quickie questions and get back instant results […]
Blog Content: Are you personal… or all business?
Do you stay on track with your blog content and business goals, or do you share personal stories and events that are peripheral? I got an interesting comment on a post I did beginning of June and I can’t stop thinking about it. The post was about staying on target with your business goals when […]