When I work with smart, successful people it’s usually to help with their blogs, newsletters, social media and content marketing strategies. And often there’s more to marketing than meets the eye. Much more that the actual words you use… Most content marketing elements are easily visible. That’s a good thing, because it’s easy to see […]
What makes blogging work as the best content marketing tool there is online? I say it's the best, but maybe you don't see it that way. Maybe you see it as a chore… Business blogging works because it's a persuasion tool. It is the most powerful marketing tool on the planet. It works because readers have a chance […]
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