As I got on the freeway at 8 this morning a noticed the guy next to me, a car with a surf board on top. And I thought this is a great life and a great place to be. Here I am off to the tennis courts and this fellow is going to ride a […]
As I got on the freeway at 8 this morning a noticed the guy next to me, a car with a surf board on top. And I thought this is a great life and a great place to be. Here I am off to the tennis courts and this fellow is going to ride a […]
Many of the professionals I work with providing newsletter services (www.CustomizedNewsletters.com) are highly educated consultants and executive coaches who make their living by delivering information, coaching and training services to others in organizations. In other words, they’re independent service professionals who are hired by businesses to create great results: like my friend Michael who markets […]
In a survey of business-to-business marketing decision makers in March 2008 about their custom content preferences, there was a clear preference for newsletters, white papers and case studies. The report is being released today by Joe Pulizzi over at Junta42, who ran the survey in partnership with BtoB Magazine. This survey was conducted among larger […]
Are you curious? What marketing question would you want to ask an entrepreneur or small business professional? Submit a question and you’ll be entered to win a book. Denise and I are going to Adam Urbanski’s Info-Product Intensive this week in Costa Mesa, and we’ll be interviewing participants with our Flip videos. We made a […]
"Are Ezines still very relevant and a popular popular way to establish a list vs. a blog?" Amanda from Ft. Lauderdale asks. This is a 2-part question really, about which is best to do, and then about the best way to build a list. I’ll try to sort out the overlapping components. An ezine, or […]
Several clients asked me the same question this week: If I start a business blog, do I still need an emailed newsletter? This is a good question you should be asking yourself if you have a business online and want to use the Internet to get new leads, create relationships with prospects and sell your […]
Have you read Mindset: the New Psychology of Success? Carol Dweck, a research psychologist authored the book in 2006 after accumulating 20 years of data. After reading it, I signed up and attended 3 conferences in order to open up my learning mindset! This is a change-your-way-of-thinking book that can easily improve your life and […]
Writing for business: where to start? What’s the best path to follow if you want your writing to work for you? If you want to successfully market your business on the Web, you have to write quite a bit. And I don’t only mean the copy on your Web pages, although that’s a start. You […]
Attention executive coaches, management consultants: If you want help finding good material for your newsletters, Customized Newsletter Services has a catalog of articles you can buy and rewrite for your purposes. The research is already done for you, based on leading business books, Harvard Business Review, strategy + business. May 07: Great Expectations: The Boss/Direct […]
It’s becoming a habit: Every year I discount articles so that "starving consultants" can stock up on researched articles, and this year is no exception. At 30% off, that’s a good way to get articles you can use in your coach ezines, newsletters, and even blog posts. I started writing articles like these in 1999. […]
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