Tag Archive: web marketing

Content Marketing Tips to Get More “Juice”

Here are some content marketing tips to save you time and energy while getting more visibility on the Web. I began these writing tips when I wrote about taking one nugget of information, and instead of posting it as one blog post, you make a list of 3-5 sub-topics or issues. Then you expand each…

10 Conversion Tips from Brain Science

Why do people decide to buy a product online? How is it they decide to trust the information you provide, and register to download information from your blog or website? What can we learn from brain science? This is something that intrigues me. I read a lot of research on motivation, decision making, and neuroscience…

Content Marketing Tips from Computer Games

What can we learn from online computer games about content marketing for business? A lot, apparently. If you write content designed to trigger action in readers, pay attention to this. My husband, Attila the Honey, plays World of Warcraft, an online game that’s part of the multi-billion dollar gaming industry. If you think computer games…

Get Search Engine Optimized- Fast

How do you know if your blog posts are optimized for search engines? Good question… and no  easy answer… well, except for one which I’m going to share with you here!  Here are a few options for optimizing your content for search marketing: Study Google and search engine optimization (time-consuming) Hire an SEO person to…

Online Persuasion: Seeing Through the Eyes of Your Customers

There’s an important shift in content marketing tactics that affects professionals who want to get found, get known and get clients online. And that shift means a different mindset. I saw a great blog post the other day. There was a picture of a pair of glasses lying on a bench with this caption: Don’t…

Video: How to Create Great Sales Pages in WP

Here’s a quick video I’m  using to promote Suzanne Bird-Harris’ fabulous WordPress Sales Page Template.I love the image of the “web designer thief” that sneaks across the screen about half way through… Take a look, and if you haven’t downloaded the free audio interview and transcript we did together, go to PatsiPicksWPSalesPage.com and do so…

Content Marketing Results: 18 Ways to NOT Get Blog Traffic

What do you need to know about about the way people read online to make your content marketing efforts pay off? What are you doing or not doing on your blog that screws up your traffic? At least a few times a week I get an email from a smart professional who struggles with making…

Blog Checklist: 10 Items BEFORE You Publish…

What is a good checklist before you publish on your blog? I’m preparing some learning modules for a content marketing presentation and came up with this checklist of 10 items. Tell me what you think. Here’s what happens, usually. You’re in a hurry, you write up a short post (300 words), hit publish, and then…

3 Biggest Challenges for Online Content Marketing?

What are the three biggest challenges to marketing your business? I know, I know, there are so many, but if you could distill them into the most crucial for online content marketing, how would you do it? (I’m always asking you, because some of my readers are very smart and think of things I don’t….

Content Marketing Results: Landing Pages Rule

How do you get readers to take action? Short answer: a landing page. (Also known as a sales page, squeeze page) You can’t get results from  all the content you’re creating and publishing on your blog, e-newsletter, social media sites, unless eventually you send people to a landing page and ask them to take action….