Content marketing works: you can publish online content – blog posts, videos, webinars and web pages – that attracts clients to you. Using content marketing, you don’t have to chase after them, spend money on advertising, direct mail, or printed newsletters. Or as the authors of Content Rules say, “Produce great stuff, and your customers […]
Is your blog content compelling? Are you attracting new readers, engaging with them, and growing your reader base? In my last post, I shared an acronym that you should be using when writing blog content: Content (compelling) Assets (free) Social Media Track Hemingway did not have the technological advantages that we have, nor a blog, but […]
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