Here’s a great way to get ideas for compelling headlines for your articles, ezines, blogs and other web copy, and it comes from Joan Stewart, The Publicity Hound in her latest ezine. The article she writes is titled "Can Your Purse Make You Sick?" If you’re a girl, you probably want to know the answer […]

Crafting the headline for an article you publish is probably more important than writing the actual article. I say probably, but many professional copywriters who make lotsa money doing this will tell you it is THE most important task. If your headline is ho-hum nobody will read what you have to say. If your headline […]