testimonials | Writing On The Web by Patsi Krakoff, The Blog Squad

Content Marketing Strategies for Smart Professionals

Search Results for "testimonials"

Phony Testimonials and Dumb Social Proof

By Patsi Krakoff

Wednesday, July 7th, 2010

How do you get good client testimonials for your sales copy, for example, content for a landing page, when you don’t have a lot of previous clients? There’s no doubt that social proof is one of the key ways people decide to buy or try your products or services. I get asked about this by […]

Categories : Attracting Clients, Content Marketing, On Writing Better, Online Marketing, Pathway to Profits, Writing Great Copy

Tags : Attracting Clients, Content Marketing, content marketing tips, content marketing with blogs, converting readers to clients, Online Marketing, persuasion triggers, sales pages, social proof

Great Newsletters:
5 Must-Haves for Better Design

By Patsi Krakoff

Tuesday, September 6th, 2016

Have you noticed what great business newsletters have in common? They’re easily scannable; that is to say, you can easily scan the newsletter to determine the topic, the key message and what action the writer wants you to take. That’s why newsletter design is so important. I’ve been writing about business newsletters (relevancy and branding), and […]

Categories : Email Marketing Tips, Ezines We Love, Writing Better Ezines

Tags : e-newsletters, newsletters

Starting a New Blog?
6 Things a Business Blog Must Have

By Patsi Krakoff

Monday, May 30th, 2016

Are you starting a new blog? What should you include in your blog if you want to use it to attract clients? I’ve been talking about how to start a blog in my recent series of posts. Your next step is to look at your design – content is king, but if your design stinks, […]

Categories : About Blogs, How to...Tips

Tags : Attracting Clients, blog design, how to start blogging

Build a Product Funnel on Your Blog:
Make Your Content Marketing Profitable

By Patsi Krakoff

Wednesday, October 28th, 2015

Are you building a product funnel on your blog? In my recent blog posts, I’ve been talking about ways to earn money blogging using two different methods: Sell products directly through your blog (or website) Sell products or services because of your blog, or indirectly These are two key elements of a product funnel – a key […]

Categories : About Blogs, Content Marketing, How to...Tips, Pathway to Profits, Profit

Tags : Attracting Clients, business blogging, content marketing with blogs, converting readers to clients, product funnel

Social Proof and LinkedIn:
‘Tis Better to Give, than Receive…

By Patsi Krakoff

Saturday, August 22nd, 2015

As I’ve shared in previous posts, the value of social proof — referrals, recommendations, and client testimonials — cannot be underestimated. Similar to how frequent, quality content enhances your website pages, social proof enhances your professional credibility. When readers learn from the comments from other people about your business, they become your most persuasive sales people. Comments from […]

Categories : Attracting Clients, Content Marketing, How to...Tips, Online Persuasion, Social Media Stuff

Tags : Attracting Clients, converting readers to clients, LinkedIn, persuasion triggers, social proof

How to Make Social Proof Work for You

By Patsi Krakoff

Wednesday, July 8th, 2015

When writing on the web about your services or products, I can’t emphasize enough the importance of testimonials and client reviews. Social proof is such a strong persuasion trigger you shouldn’t limit these comments to just a page, but have them scattered throughout your web and blog pages. Know what works best for your content marketing […]

Categories : Attracting Clients, How to...Tips, Writing for the Web

Tags : Attracting Clients, persuasion, persuasion triggers, social proof, stories, storytelling

Blog Design Blink Test:
Simple, Easy Navigation

By Patsi Krakoff

Wednesday, January 21st, 2015

In order to impress visitors and showcase your business expertise, your blog must pass the “blink” test. As I mentioned in my previous post, your blog design must incorporate three critical elements: Branding/Personality (Banners, logo, photos) Navigation/Simplicity (Layout, use of white space and read more) Quality Content (Problems you solve for your readers) Navigation/Simplicity Your blog design should […]

Categories : About Blogs, Attracting Clients, How to...Tips

Tags : blog content, blog design, blog formatting, blog navigation