It seems that the younger the employee, the more frequently they use social media. While it is still relatively easy to find baby boomers who have no social media accounts, it’s tough to find a millennial without at least one online profile. Tougher still is finding a teenager who is not connected on Facebook and Twitter.
The difference between teens and their older counterparts on social media platforms is that they use it less to connect, and more as a creative outlet. Most of the friends that teens have through social media are the same ones that they see on a regular basis at school. As a result, social media outlets are used less to connect and more to keep up. (Image: freedigitalphotos.net)
It can be easy to write our youthful “friends” off as irrelevant to our own social media pursuits. The truth is that there is actually a lot to be gleaned from the younger generation. In many ways, they get a lot right when it comes to social media. Here are a few tips savvy social marketers can take away from teens: Read More→