Archive for Online Marketing – Page 16

Content Marketing Institute Gives Best “How-to” Tips…

By Patsi Krakoff
Thursday, June 3rd, 2010

There are two great blog posts over at the newly launched Content Marketing Institute blog. If you’ve haven’t subscribed to this yet, do so. It has great promise for becoming THE place to get updates on how to “do” content marketing.

Here are the two posts I paid the closest attention to so far (although I probably should read the others as well…):

The Content Marketing Institute is the brain child of Junta42 founder Joe Pulizzi, who has managed to gather some of the best and brightest marketers who are experts in content marketing tools and tactics.

The idea is to have a place where marketers can learn the “how-to” tips that bring the best results and save time, energy and money in doing so.

Categories : Blogs We Love, Content Marketing, E-Books, Online Marketing
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Michael Martine’s Best Blog Traffic Tips

By Patsi Krakoff
Tuesday, May 11th, 2010

(News Flash: I hate last minute changes to my schedule, who doesn’t? Especially when one of us (that would be me) gets a date mixed up… The teleseminar workshop on how to get more blog traffic is not this week, but next: Wednesday May 19 at 4 p.m. ET.  The very popular Michael Martine @Remarkablogger, will be teaching The Ultimate Traffic Formula then. Hope you’ll join us!)

In the mean time, it’s been an opportunity for me to brush up on all the traffic tips and trends that are currently being used by smart bloggers. Michael generously shares his best blog posts with us here:

Guest post from Michael Martine of Remarkablogger:

I went and collected all my best posts on blog search engine optimzation and traffic analysis and put them together here in a big list for you. I want you to have these handy as a resource you can turn to anytime to boost your knowledge about improving your blog’s search situation.
WordPress SEO – Why Should You Care?
Read More→
Categories : About Blogs, Attracting Clients, Content Marketing, Online Marketing
Tags : , , ,

Online Content Marketing:
What Do You Wish You Had Known?

By Patsi Krakoff
Friday, April 30th, 2010

What do you wish you had known sooner? Done differently? When it comes to blogging or your online content marketing, what do you imagine could have been better?

Michael Martine of Remarkablogger asks this question and it’s a good one. Here’s what he says:

“What is something you wish you had done differently in the past regarding your blog? For some folks, it may be having a self-hosted blog sooner. Others wish they had known more about blog SEO or traffic-building. I wish I had known more about copywriting, information product creation, and email marketing  sooner.”

For me, it’s been learning about how the search engines work, keyword phrases, and how to make my content marketing efforts pay off in getting found on the Web.

How about you? What do you wish you had known or done earlier?

Categories : About Blogs, Content Marketing, Online Marketing

Top 3 Content Marketing Challenges: Survey Results

By Patsi Krakoff
Sunday, April 25th, 2010
  1. How do I get more people to my site? I need more traffic
  2. How do I convince them to sign up? I need to build a list to market to.
  3. How do I convert readers to clients? I need to write content that influences action and makes sales.

These were the top three challenges you told me about in my recent Content Marketing Needs survey. (If you haven’t done so yet, you can still take the survey here:  http://www.surveymonkey.com/s/Q7GRSKX)

Which makes me think about something I often say about blogging being “the best darn marketing tool on the planet to get found, get known, and get clients.”

  • Get found: you need to attract the right people with traffic to your site
  • Get known: you need to get people subscribed to your blog or e-newsletter so they can get to know you with consistent posts that build trust and relationships
  • Get clients: you need to publish content that gets readers to take action and invest in your products and services

Like the old song, you can’t have one without the other.  And yet, some professionals give me the impression they are spending their time and energy in the wrong places. Some of you are working hard on one out of the three key elements, ignoring the others. (I know, there’s only so much time in a day. Maybe I can help you integrate these marketing systems, though.)

Which one are you good at? In which area are you weak? Which one would you be wise to invest in learning? Read More→

Categories : About Blogs, Attracting Clients, Content Marketing, Online Marketing

Finding What You’re Good At:
What Makes You Special?

By Patsi Krakoff
Thursday, April 22nd, 2010

Spaghelli What part of your business doesn’t seem like work to you at all? That’s the stuff you’re good at, isn’t it? That could very well be what makes you special and unique in your business.

In your marketing, you need to have a clearly defined USP, or unique selling proposition. This is a short statement of what you do and what makes you different, special, better than the competition.

In the photo example, if you make spaghetti and you’re a Mexican Chiuahua, you’ve probably got the best Italo-Mexican restaurant in town. There’s no question you’re different from the others, but if you don’t spell it out, it may go unnoticed.

Your statement should roll off your tongue whenever someone asks what you do, or what your company does. It’s equally important to have it clear in your mind each and every time you write content designed to market your business. Especially in your blog posts.

If you’re not frequently reminding your readers how and why you’re good at what you do, you’re missing a chance to influence them to buy from you or hire you. What may seem obvious to the chihuahua who makes great Italian spaghetti, may not be so obvious to visitors… let me elaborate.

Read More→

Categories : About Blogs, Content Marketing, How to...Tips, Online Marketing

How Professionals Build Trust on the Web:
“What I Believe Is…”

By Patsi Krakoff
Monday, April 19th, 2010

What’s the best web or blog site you’ve seen lately that does a good job of representing a professional?

For me, it’s the site of Dr. Frank Lipman, MD.

I love this site because right away, in the first seconds, you are drawn into reading his key quotes, and you know exactly what kind of man this is, and what business he’s in.

This site is well done. This is how professionals can build trust on the Web. This is good content marketing for the professional service provider.

If you’re in any kind of service business, if you’re a doctor, lawyer, coach, consultant, author, speaker, you know how important the trust factor is. People want to know you, first, then more about your business options.

Trust is one the hardest things to build into the “blink” factor on a web site. It’s one thing to grab readers’ attention with great headlines and clever tag lines. It’s another level of challenge when the stakes are serious like health, wealth, and life satisfaction.

Does anyone know how they did that revolving banner at the top? Please let me know, because I want one for a client. Read More→

Categories : About Blogs, Attracting Clients, Content Marketing, Online Marketing

What to Do When People Ignore Your Web Words

By Patsi Krakoff
Friday, April 16th, 2010

“In one study reported by Nielsen and Loranger, web users spent on average less than 2 minutes before deciding to abandon a site.” Letting Go of the Words, by Ginny Redish

In another report from this same study, the average home page visit lasted 25-35 seconds. Talk about the “blink” affect… wow, that’s not much time to grab their attention.

I can think of two ways for grab people’s attention when they land on your site, your blog, or any page you’ve published on the web:

  • Animated pictures
  • Asking questions

The first one means either adding drawings, like a cartoon (which may not be appropriate for your audience) or a video with moving pictures. Let’s face it, even the most serious adult eye is attracted to cartoons and movies.

The other choice for capturing attention is to ask really good questions, like a survey,poll or quiz (and not, how-do-you-like-me? type questions). Everyone has an opinion and wants to express it.

But what’s a busy professional without staff or big bucks to do? Here one suggestion: Use video clips and a survey. Read More→

Categories : Attracting Clients, Content Marketing, Online Marketing
Tags : , ,

Search Engines Are Stupid… Help Them Out

By Patsi Krakoff
Wednesday, April 14th, 2010

Are you spread too thin? Over-committed? Is your blog too confusing, too many topics, too many choices for readers to make?

Oh, and by the way, how are your search engine results? Do you come up on the first page when people do a search for the problems you solve?

I’ve been told by someone who knows business blogging that I’m “diluted.” No, not “deluded,” in the psychological sense, although that might also play into it. “Diluted” in that it’s not clear. At least, I think that’s what he means.

I don’t think I’m the only self-employed entrepreneur that suffers from the problem of trying to cover too many bases, of trying to attract too many kinds of people, of offering too many products and services.

The key point my expert was trying to drive home is that online, you can’t afford to be “all over the map.” Why? Because search engines are stupid. They don’t understand variety and nuances. Read More→

Categories : About Blogs, Attracting Clients, Content Marketing, Online Marketing, Teleclasses & Seminars, Writing for the Web

Invisible Content Marketing: Is Your Attitude Showing?

By Patsi Krakoff
Sunday, April 11th, 2010

Funnyguy When I work with smart, successful people it’s usually to help with their blogs, newsletters, social media and content marketing strategies. And often there’s more to marketing than meets the eye. Much more that the actual words you use…

Most content marketing elements are easily visible. That’s a good thing, because it’s easy to see what’s been done and what works. (Also, what stinks, so to speak.)

But the stuff behind the visible stuff counts a lot. I call it the Invisible Content Marketing. It’s what’s inside the person doing the marketing and the writing that matters. You can’t write without bringing out your character, especially if you’re writing in the first person about things.

Invisible Content Marketing is your attitude. It’s your “tone of voice” on paper or the screen. It’s your personality and your values and …all that stuff that makes you attractive, or arrogant, or sweet, or bitchy, or whiny, or cool, really cool.

Of course you don’t have to be a trained psychologist like I am to know that what’s inside a person really matters, nor do you need a graduate degree to pick up on the attitudes and values of someone when they “speak” to you on the Web.

Every time you write content for your business, people are “listening” to your tone of voice, trying to pick up your attitude, values, and trust-worthiness. Read More→

Categories : About Blogs, Attracting Clients, Content Marketing, Online Marketing
Tags : ,

Lame Excuses for No Online Content Marketing

By Patsi Krakoff
Tuesday, April 6th, 2010

Blue_sky_laptop_clipping_path Are you ready to grow your business? It's a serious question and before you answer, think about it a little bit more.

Who isn't ready to make more money, drive more traffic to their sites, grow their marketing database numbers? I mean, you'd be a little crazy to say "no, thanks" to that, wouldn't you?

And yet, people do it all the time. People make excuses all the time for why they're not using content marketing and writing on the web. Here's how:

  • "I'll start a business blog when my new website gets up."
  • "I've got a blog; I'll write on it soon."
  • "I just want to get a new photo done, then I'll be ready."
  • "I'm getting some triple fold brochures printed first." (OMG, do people still do that?)
  • "Just as soon as I finish my Famous Guru Internet Millionaire Course, then I'll start."

I'm exaggerating, and I'm serious. I've heard some really solid reasons people put off content marketing. Some of the smartest professionals I know have really great looking websites that have been done at considerable expense.

Read More→

Categories : About Blogs, Coaching/Personal Development, Content Marketing, Managing Your Ezine & Blog Tasks, Online Marketing
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