Archive for Teleclasses & Seminars – Page 3

Smart Blogging + Smart Traffic =
How to Avoid Blog Oblivion

By Patsi Krakoff
Saturday, May 8th, 2010

If you’re part of the 80% surveyed who say you don’t have enough traffic to your blog, then here’s a workshop that could make a big difference in your online marketing with blogs:

The Ultimate Traffic Formula with Michael Martine of Remarkablogger

Wednesday, May 19, 2010 at 4 p.m. ET (recorded)

Phone, webcast, your choice

Tutorials, videos, handouts, bonuses

I am so convinced this will help you, that I’m giving away a program I was going to start selling, to the first 25 people who register for the workshop.

Time-Saving Tips for Smart Blogging is a blog tutorial with audio, transcripts and 23 pages of worksheets for business blog success, a $39 value. Read More→

Categories : About Blogs, Attracting Clients, Content Marketing, Teleclasses & Seminars
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Dart Board Marketing: How to Avoid Holes in the Wall

By Patsi Krakoff
Friday, May 7th, 2010

I was at the beach a few weeks ago at my friend Amelia’s beach house. She put a dart board up on her kitchen wall. There are a lot of holes on the wall around where the board hangs.

Which reminds me a little of marketing. Sometimes it’s tempting to think that the more you do, the better results you’ll get as far as getting found and getting leads on the Internet.

Social media marketing is a little like that. You post here, comment there, retweet this, update that… and hope you’ll connect with someone at just the right time and right place… and that something good will come of it.

It does happen, I know. I’ve gotten a few clients signed up for my teleseminars because I tweeted something and it led them back to my blog or sales page. Read More→

Categories : About Blogs, Attracting Clients, Content Marketing, Teleclasses & Seminars
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Blog Traffic for Smarties
…and the dumb things they do

By Patsi Krakoff
Thursday, May 6th, 2010

Attracting ideal clients to your blog and driving blog traffic is part of Blog Outreach: everything you do technologically and personally to let the search engines and people know where you are on the Web.

I talk about this in my free ebook Content Marketing with Blogs. To maintain a successful business blog, you have to pay attention to four key areas, and neglect in any one of these will cause blog failure.

When you work on each of these four areas, your blog is the best marketing tool on the planet. When you know how to attract people AND search engine traffic to your blog, you’re a smart blogger. Read More→

Categories : About Blogs, Attracting Clients, Content Marketing, Teleclasses & Seminars
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3 Things that Make Me Mad Blogging

By Patsi Krakoff
Wednesday, May 5th, 2010

What makes you mad, really mad about your online content marketing and blogging?

For me, it’s when I write something I think is smart and clever and nobody reads it, or if they do they don’t let me know it’s helpful to them.

The second thing I hate is when I give away something I think is valuable and only a few people respond to my offer.

But I think the worst things of all are those creepy inner thoughts of…

  • Is anybody out there?
  • Does anybody care?
  • Am I writing to the wind?
  • Why am I knocking myself out with all this online content marketing?
  • Where’s the traffic?
  • Where’s the money, honey?

What about you? Are you getting enough traffic to your blog and web pages so that you reach enough of the people who want your services? Are you getting sales and new clients from your online marketing? Read More→

Categories : About Blogs, Content Marketing, Teleclasses & Seminars
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Readers Want Traffic-Building Tips

By Patsi Krakoff
Friday, April 23rd, 2010

I’ve been getting some really interesting comments from people who are taking my 10-question survey on their Web marketing needs.

Content Marketing Needs Survey

If you haven’t taken this survey yet, please do so now. I need to know what your challenges are because I’m planning to offer some good workshops soon, and want to be sure you get what you need.

So far, there’s a large percentage of people who want a class in traffic-building and search tactics. Running a close second, however, is a class on writing promotional copy.  So I will more than likely offer both these courses.

If you haven’t run a survey lately, I urge you to do so. It’s fascinating to read what people are challenged by, as well as get to know their occupations. It will take me some time to go through and tally up the answers, but what great blog fodder…

Categories : About Blogs, Content Marketing, Teleclasses & Seminars

Search Engines Are Stupid… Help Them Out

By Patsi Krakoff
Wednesday, April 14th, 2010

Are you spread too thin? Over-committed? Is your blog too confusing, too many topics, too many choices for readers to make?

Oh, and by the way, how are your search engine results? Do you come up on the first page when people do a search for the problems you solve?

I’ve been told by someone who knows business blogging that I’m “diluted.” No, not “deluded,” in the psychological sense, although that might also play into it. “Diluted” in that it’s not clear. At least, I think that’s what he means.

I don’t think I’m the only self-employed entrepreneur that suffers from the problem of trying to cover too many bases, of trying to attract too many kinds of people, of offering too many products and services.

The key point my expert was trying to drive home is that online, you can’t afford to be “all over the map.” Why? Because search engines are stupid. They don’t understand variety and nuances. Read More→

Categories : About Blogs, Attracting Clients, Content Marketing, Online Marketing, Teleclasses & Seminars, Writing for the Web

3 Big Reasons to Survey Your People

By Patsi Krakoff
Friday, March 26th, 2010

Question_mark When did you last survey your clients and prospects? Are you asking your people good questions?

There are 3 big reasons you need to be asking your potential and current clients questions:

  1. You need to find out who they are: demographics and psychographics.
  2. You need to find out what they want: what are their challenges, what products would they like, what kinds of services they'd pay money for.
  3. You also want to get their feedback, especially from those who have used your products and services.

Yesterday we had a fantastic Webinar with Dr. Jeanne Hurlbert of MySurveyExpert.com. Jeanne is the go-to person when you want to create surveys and quizzes that work to grow your business. As a Ph.D. sociologist and professor, she's worked with some big name companies as well as some entrepreneurs like Tony Robbins.

Read More→

Categories : Attracting Clients, Content Marketing, Online Marketing, Pathway to Profits, Teleclasses & Seminars

Webinars Rock, except when they don’t…

By Patsi Krakoff
Thursday, March 18th, 2010

Internet-call We had a GotoWebinar system malfunction yesterday, and are rescheduling the Survey Webinar with Dr. Jeanne Hurlbert for next Thursday, March 25, 2010, 4 p.m. EDT (will be recorded.)

If you've already registered, no need to do anything; you'll get notification of the event access codes.

These things are so frustrating when they happen, and I feel bad for those of you who patiently waited on the call and on the Web. To make it up, Jeanne is offering access to some really great videos on surveys, as well as a $100 discount coupon for her survey creation wizard. We promise to make up for the inconvenience and annoyance this may have caused.

To register, go here: How to Use Surveys & Quizzes to Attract, Sell & Profit. (I'm an affiliate of MySurveyExpert.com and proud of it.)

Categories : Attracting Clients, Content Marketing, Online Marketing, Teleclasses & Seminars

How to Use Surveys to Attract, Sell & Profit

By Patsi Krakoff
Tuesday, March 16th, 2010

Clipboard What's the big obvious difference between a visitor to your website 10 years ago and one today? Probably not much in the sense that both are looking for information that can help them and their problems.

Only today, visitors are more web savvy and if they don't find what they need right away, if there's not something "in it for them," something that is obvious and easy, they're gone.

So how do you capture visitors' attention immediately with something that is clearly beneficial to them? I'm thinking a digital download in exchange for an email address, of course. And I'm thinking something that puts the focus on them and their situation… and I'm thinking about a tool that will engage them and get them to think…

Bingo, you guessed right! Ask them to take a quick survey or quiz that gives them answers. But it has to be done right. And it has to be fast, otherwise nobody's going to take time to fill it out.

Read More→

Categories : Attracting Clients, Content Marketing, Online Marketing, Teleclasses & Seminars

How to Avoid FTC Marketing Infringements

By Patsi Krakoff
Monday, March 15th, 2010

Very_good_survey_series  What changes are you making in your marketing as a result of the new FTC guidelines for online testimonials and endorsements?

The new guide lines are not new news, but some people continue to ignore them. They continue to publish the extreme success experiences of their best customers. It's tempting, I know, but the rules are clear.

Last October, 2009, the FTC (Federal Trade Commission) introduced new rules about the use of testimonials and product reviews in blogs and social media. This amendment marks the first time in 29 years since The Guides were last updated in 1980.

The gist is: From now on you can't just quote the happiest and most successful testimonials, you have to disclose how "everybody" does and what "average" is.

Some people are very, very concerned about this.

We're going to be discussing how to get good testimonials and social proof for your marketing and meet the guidelines for FTC regulations on a Webinar with Dr. Jeanne Hurlbert this Wednesday, March 17 at 3 p.m. ET.

How to Use Surveys & Quizzes to Attract, Sell & Profit: Register here, will be recorded.

Categories : About Blogs, Attracting Clients, Content Marketing, Online Marketing, Teleclasses & Seminars
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