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Where are the Great Coach Blogs?

By Patsi Krakoff

Sunday, January 16th, 2005

Are You There? As Denise Wakeman and I make our last minute preparations for our flight into the blogosphere (Tuesdays, 8:45 p.m. ET) I am searching for great coach/consultant blogs. I am surprised! There aren’t that many! Sure, there were some created last year…and then their owners just stopped posting. I don’t know about you, […]

Categories : About Blogs

Two Biggest Fears with Ezines & Blogs

By Patsi Krakoff

Monday, October 18th, 2004

Survey of Two Biggest Fears to Writing and Publishing According to a leading expert on ezines and blogs, Debbie Weil from WordBiz.com, time is cited as the biggest obstacle to writing and creating a business blog. The second obstacle is fear of not knowing what to write. I am not surprised at these survey results. […]

Categories : Coaching/Personal Development

Introduction to Coach Ezine Blog!

By Patsi Krakoff

Sunday, September 5th, 2004

I actually started this blog before introducing it, but that’s the beauty of blogging: you can be spontaneous! I was so spontaneous, I forgot to save my blog so here I am re-writing everything and kicking myself… Introduction to Coach Ezine Blog This ezine exists as a forum for tips, tools, techniques and sharing ideas […]

Categories : Coaching/Personal Development

Meet Patsi Krakoff, Psy.D.

Patsi Krakoff, Psy.D. Patsi is founder of Content for Coaches and Consultants and was the Co-founder of The Blog Squad. As a doctor of psychology, she’s been writing executive coaches’ newsletters and blogs for over 15 years. As a Ford National Journalism Scholarship Winner, she has been writing non-fiction for over 40 years. During the […]

Should Thought Leadership Content Be Ghostwritten?

By Patsi Krakoff

Monday, February 17th, 2014

An interesting post from Hubspot author John Hall: “Why Ghostwriting Thought Leadership Content Doesn’t Work.” He contends that busy executives who outsource their thought leadership content are missing out on quality elements. As a ghostwriter of leadership content, my first reaction was to tell him he’s all wrong. But his article was an excellent outline […]

Categories : About Blogs, About Expert Ebooks, Buying Content, Content Marketing

Tags : blog content, blog writing, ghostwriter, leadership content

A Checklist for 2012 Content Marketing Plans

By Patsi Krakoff

Thursday, January 19th, 2012

2012 Content Marketing – how did we get here so fast? I’ve been reviewing my 2011 blog posts, email broadcasts, videos, and taking stock. I hope you’re doing the same, so you’ll get an idea of what’s needed for your own business in 2012. (Photo courtesy Rawich/FreeDigitalPhotos.net) Here’s a checklist for reviewing your 2011 content marketing results […]

Categories : About Blogs, Attracting Clients, Content Marketing, How to...Tips, On Writing Better

Tags : Attracting Clients, blog content, Content Marketing, review and planning, subject lines

Content Marketing that Speaks to the Old Brain

By Patsi Krakoff

Friday, November 18th, 2011

You get better results with your content marketing when you speak to the “old brain,” the one that’s also known as the primitive brain or the survival brain. Knowing how the brain works will help you write better as well as help you with presentations to influence others. There are a few principles to remember, and here’s […]

Categories : Brain Based Content Marketing, Online Marketing, Online Persuasion, Writing Great Blog Content

Tags : Content Marketing, neuromarketing, persuasion, persuasion triggers, Writing for the Web

Memory + Emotional Attention = Content Marketing

By Patsi Krakoff

Friday, October 28th, 2011

How do you write good blog posts that connect emotionally with readers and turn them into loyal fans? Oh, heck, that’s easy. All you have to do is: Grab their attention Get them emotionally engaged Make a memorable impact There you go, right? Easy-peasy. This is what you need to do whenever you write any content designed to […]

Categories : About Blogs, Brain Based Content Marketing, How to...Tips

Tags : brain science, Content Marketing, neuromarketing, persuasion, persuasion triggers

5 Reasons Content Marketing is Getting Harder

By Patsi Krakoff

Tuesday, October 25th, 2011

I hate to be a purveyor of gloom, there’s too much of that around these days. But I’ve been thinking about this and want to share my thoughts with you. Here are some reasons content marketing is getting more challenging. There exists: A shift away from focusing on your products and services (what you know […]

Categories : Attracting Clients, Content Marketing, How to...Tips, Online Marketing, Writing Great Blog Content

Tags : Attracting Clients, blog content, blog marketing, Content Marketing, content marketing with blogs

5 Content Marketing Questions: #1 What’s the Problem?

By Patsi Krakoff

Tuesday, September 27th, 2011

In a previous post, Writing Web Content that Gets Results: Questions, I reviewed the basic rules of writing web content. In this post, we’ll explore the 5 content marketing questions that will help you organize and simplify your web page and blog writing by asking 5 important questions: What is the problem (pain, predicament)? Why hasn’t […]

Categories : Content Marketing, How to...Tips, Online Persuasion, Writing Great Blog Content, Writing Great Copy

Tags : blog content, Content Marketing, content marketing tips, content marketing with blogs, Writing for the Web