Chris Baggott cracks me up. I asked him how he uses content to market his company’s services, and he sent me this video that shows his Seth Godin doll hanging out in the background! What great use of video content to educate and entertain your peeps…take a look:
Where does content start, and marketing begin?
This great question is being asked by the 2008 MIMA Summit, a midwest conference on interactive marketing.
I say, "All content is marketing."
The more you can educate readers, entertain them, engage them and strive to make their lives richer, the better they will feel about your products, your services, and your company.
It works because of what Professor Robert Cialdini and many other scientists describe as the reciprocity trigger. We are hardwired in our brains to feel disposed to give back when we receive something.
Long before the concept of money evolved, our ancestors traded, bartered and exchanged goods, services and food. These habits of giving and receiving laid down neural networks in our brains — they created automatic responses in our psyche.
If you think this blog offers valuable information about writing, please nominate it for Michael Stelzner’s best writing blog list: http://www.writingwhitepapers.
There are some great writing blogs on the list that I encourage you to check out. I know this little blog doesn’t have a chance of making the top ten, but I’d sure appreciate being nominated. Thanks, guys.
As a follow up to my post about using keywords to get organic search results from writing on the web, I want to show you an example of an independent professional who is getting great results from his content marketing, John Agno.
Nothing speaks louder than someone who "gets it." John has been using quality content to generate search results, get known, get found, and attract great clients on the Web.
I met John at a coach training event way back, oh, it must have been in 2000, I think. He consistently provides quality content and information that serves to build his credibility and expertise, and build relationships with readers and clients.
I interviewed John and share his words of wisdom here. Please take some time to check out his blogs and subscribe to his newsletter.
What’s the easiest, fastest, smartest way to get marketing results for your business on the Web?
Here’s a clue…it’s in the tag line of this blog: Content Marketing! Here’s why I say that…
Imagine you’re starting out online – maybe you’ve been in business forever, but you’re just taking your business onto the web. You don’t have a large staff or a big budget. You look at the Web from your own perspective and try to imagine how your potential customers would search for you.
They’d use certain keywords, wouldn’t they? Maybe you don’t know squat about "keyword optimization" or "search engine marketing" or any of that. But I’ll bet you can guess how your prospects might look for your products and services, can’t you?
Okay, that’s step one. You might want to use a keyword tool like the one at www.freekeywords.wordtracker.com to see which keyword phrases are more popular. Or not.
You can guess what the next step is… put up lots of pages on your site writing about what your company can do for people. What are the benefits they get from using your products and services?
I’m not depressed anymore. This week has taught me so many things, like how swiftly you can connect with colleagues through Twitter and Facebook, how we’re all in this together, how wise other people are, and how kind they are for holding out hands and uplifting words and birthday greetings. And I could go on and gush but it’d just get messy…
Thanks to all the friends who sent birthday greetings and warm wishes. Back at ya!
Now I’m getting depressed. Not only am I now officially "old" (and believe me, I’ve got a black belt in denial) but I haven’t been nominated for Michael’s best writing blog list. Okay, I know you don’t want to hear my whining.
But maybe it’s time to beef up this blog. I haven’t been feeling my blog buzz lately and I’ve just been sliding by. This sometimes happens to my tennis and when it does, I ramp up my workouts.
Here’s my plan for getting my blog buzz back:
Wednesday, September 3
1 p.m. ET (10 a.m. PT)
How to Get the Best Out of Your Blog
Monthly class for members of
The Master Business Building Club
(Join for a free trial membership to attend)
The Blog Squad’s talking about blog design and essential elements
you must have on your blog to make sure you get the results you want.
This one hour program includes 30 minutes of Q&A so you get your questions answered.
If you’re not a member yet, check out the Master Business Building
Club now. You get a free 30-day trail PLUS over $900 in bonuses.
The team of experts on the faculty is truly impressive.
Sign up for your free trial membership and attend our class on Wednesday
What’s the difference between web copy and web content?
This is an important distinction if you want your online presence to be more effective. Web content refers to all the pages with relevant information that educates, entertains and engages your readers.
Web copy refers to the content specifically designed to sell or persuade readers to take action.
Why should you care about this distinction? Most people, when they take their business online, get a website designed and put up sales pages for each product and service they need to sell.
They neglect to write multiple content pages. You need as many pages of content as you can stand if you want to get Google juice for all the versions of your keywords and keyword phrases. (Think blog posts/pages, for example.)
The most overlooked part of the online marketing picture is Web content pages – designed to inform your readers and clients. You need to write content that provides solutions to your client’s problems.
Bob Bly, prolific writer and online marketer knows the difference. He’d like to teach and sell you a whole course in how to "become a six-figure Web content writer." Here’s his definition of Web content vs. Web copy:
Recent Comments