If you’re going to create content that grabs readers’ attention, sparks emotional engagement, and gets them to take action, you need to know what makes people tick. Although traditionally the heart is referred to as “the ticker,” it’s the brain that runs the show.
Your brain:
- Occupies 2-3% of your body space
- Is a small organ of 1,500 cubic centimeters
- Weighs 6 kilograms
- Contains 100 billion cells
- Houses 1 million kilometers of interconnecting fiber
- Uses up 20% of your body’s energy supply of glucose
This last tidbit of information is key. Although it’s a small organ, it is a huge consumer of energy. The way it conserves energy is by going on automatic pilot, similar to the way Kindle and laptops go into sleep mode.
This is why the brain prefers to not have to think. If it can rely on the subconscious parts of the brain, it will, because this part decides without thinking, using intuition. It doesn’t have to use up precious energy reserves.
Your brain is responsible for a huge number of functions:
- Sensory perceptions
- Interpretations, assigning meaning
- Emotions
- Memory
- Bodily movements, both autonomic and voluntary
- Motivations, drive
- Planning, goal setting
- Imagining, anticipating
- Speaking, communicating
- Innovations, creativity
- Decisions, both conscious and subconscious, both logically and irrationally
Feelings Come First
The emotional parts of the brain are larger than the rational part. Feelings come first, and are processed five times more rapidly in the subconscious brain than in the conscious, thinking brain. Read More→
