Archive for web traffic search traffic

5 Ways Blog Analytics Improve
Your Business Blog

Blog Analytics

How do you use your blog analytics? There are many easy-to-use blogging analytics tools out there, but the really successful bloggers know their results and tailor their blogs accordingly.

This is the fifth element in the CAST system for effective blog content:

Content (compelling)
Assets (free)
Social Media
Track

Here are the top five practices in business blog tracking, using analytic tools, and what to do to improve the performance of your blog so that you and your business blog get found, get known and get clients. Read More→

How to Create a White Paper:
Get Found Online and Grow Readership

White-paper-digital-assetsIf you want to grow your reader base, that is, if you want to get found and get known online, small businesses and entrepreneurs will offer prospects and clients online information for free, such as a white paper, a report or a compelling article. This is part of the CAST acronym for ways to grow readership.

CAST Your Net: A is for Assets

I’ve been blogging about ways to grow your reader base using this memory device:

Content
Assets
Social Media
Track

I’m referring to digital assets, or content that is offered as a service to your readers. Your assets should range from free to fee: Read More→

5 Best Business Blog Goals for 2015-
And 5 Steps to Get You There

Achieve the BestWhat goals have you identified for your blog and website for 2015? Have you created a map to help you reach your goals?

It’s true, I don’t believe in making new year’s resolutions.  But after 15+ years working with executive coaches and consultants, I know that having clearly defined goals and expectations for a business blog or website is critical to help you get found, get known, and get clients; it will improve how you show up on the Web.

I’ve found that many professionals are vague when it comes to setting their business blog goals. They haven’t clearly identified their expectations, or what they want their blog to do for their business. If you fall into that category, and you haven’t identified your goals (or you want to refine the goals you’ve set), consider this checklist: Read More→

Top 5 Content Marketing Blog Aggregators

5 Best BlogsHave you created a list of your top 10 blogs?  If not, you’re missing out on opportunity to improve your search rankings.  It’s easy, smart and can help your business blog get inbound links.

I’ve talked about creating your own Top 10 lists before, and it still makes sense, even more so given the way SEO works today. Besides providing valuable, relevant information for your readers, you also: Read More→

5 Goals for Your Blog & Website…
and One Big Challenge

A venn diagram showing dreams overlapping with reality to illustWhat goals have you identified for your blog and website? What do you want your blog to do for your business? No really, it’s not as obvious a question as it might at first appear.

I’ve been working with executive coaches and consultants for well over fourteen years now, helping them improve how they show up on the Web. In that time, I’ve seen a number of changes to the way websites look and function. It doesn’t matter if you use a traditional website, or a blog, or a blog as a website, the principles are the same.

Yet many professionals aren’t clear about their content marketing goals; their website and blog goals and expectations are vague. I made some notes for one client and thought I’d share them with you here.  I came up with 5 goals your site should strive to accomplish in the first minute or two. One of them is a big challenge… Read More→

A Simple Way to Get SEO Inbound Links: Be Nice

One of the important ways to keep your search engine rankings up is through building quality inbound links. For those of you less familiar with SEO-talk, backlinks are when other sites link to the content on your site. It tells the search engines you’re important.

Here’s what Mike Phillips writes on Website Magazine:

Solicit quality inbound links. High-quality links will remain a pivotal factor in search engine rankings. Be diligent about networking with like-minded content producers and work to get links – quality links, including those with keyword-rich anchor text. In no way is it recommended to purchase links.

That means your blog and website need to encourage others to link to you, through quality content that provides solutions to people’s problems.

One way to do this is through blog outreach. When you form relationships with other experts and point them to information that can be helpful to them in their work, you are extending a  hand and creating possible reciprocity opportunities.

Ah, that’s not very clear. Let me give you an example, in fact, a great illustration happened to me the other day from a nice reader and a very smart person, Richard Hawk.

I got an email yesterday, it said:

Thank you for the recent e-zine with the tip about including your blog on Linkedin. I just finished adding the app.

Your messages are helpful. I don’t get to read every one but I do give most of them a quick view. You’ve given me other ideas I’ve used and I mostly wanted to thank you.

This is a new habit of mine to thank authors and other writers who have helped me. I know that the feedback I get from my work keeps me energized, especially when things aren’t going the way I hoped.

I’m a professional speaker, author and musician who has an exceptionally popular weekly e-zine “Safety Stuff.” I just celebrated my 500th issue.

Thank you again Patsi. You’ve made a difference in my life.

‘till next time.
Richard
www.makesafetyfun.com Read More→

High Quality Content Sites Is What Google Wants

There’s been an important update to the way Google runs their search algorithms, designed to weed out the number of junk content farms. You and your pages shouldn’t be concerned, except if you’re trying to game the system.

But you should always be alert for how such changes affect your site and make corrections when needed. If your search results have changed lately, this may explain why.

For professionals who use online content to market their services, you need to keep an eye on your analytics, and continue to follow good advice for content marketing. Here’s an excerpt from Website Magazine, an article from Mike Phillips that constitues good search marketing advice:

From the Official Google Blog:Many of the changes we make are so subtle that very few people notice them. But in the last day or so we launched a pretty big algorithmic improvement to our ranking—a change that noticeably impacts 11.8% of our queries—and we wanted to let people know what’s going on. This update is designed to reduce rankings for low-quality sites—sites which are low-value add for users, copy content from other websites or sites that are just not very useful.

Be aggressive about building your user base. Search is powerful but it’s not the only way to ensure visitors to your website. Build a strong following on social networks and work hard to increase email sign-ups and newsletter subscribers.

Solicit quality inbound links. High-quality links will remain a pivotal factor in search engine rankings. Be diligent about networking with like-minded content producers and work to get links – quality links, including those with keyword-rich anchor text. In no way is it recommended to purchase links.

Produce varied forms of content. Search engines like a little variety. In addition to a company blog, consider producing video for a YouTube channel, a photo log on Flickr, or a podcast on iTunes. Read More→

Content Marketing Optimized for Search Engines

How can you learn basic search marketing for blogging in 5 minutes or less? Do what all the smart and savvy bloggers and content marketers do: use Scribe.

At the end of this post I’ll give you a link for a special discount code which expires on Friday November 5, 2010 at 5 p.m. CT. In case you don’t understand what Scribe can do for you, here’s the best way I can describe it, along with a screen shot of what a Scribe report looks like.

Scribe SEO Copywriting is a practical tool you install and use for each blog or web pages you want to publish. Once installed, you can get a report BEFORE you publish, which tells you how optimized your content is for search engines.

Before I started using Scribe, I assumed (because I’m pretty smart and I’ve been getting good search results) that if I wrote quality headlines and posts, using the keyword phrases I wanted to focus on, those little search robots would be pleased…

Wrong! By using Scribe, I learned which pages and posts were getting 100% scores… and which were only ranking 52%, 78%, and 90% with the little darling spiders. In seconds, after writing a draft, a report is generated, telling me what’s wrong with my headline, use of keywords, description, etc.

All I have to do is make a few corrections and usually I can get a 100% score on the 2nd try.

Trust me, I’m no geek. This is so easy a 3rd grader can use it. Do yourself a favor and try it out, you can always unsubscribe from the monthly fee ($27 for 300 analyzes a month). I am an affiliate, I recommend it, and I love it.

Here is a sample analysis… Read More→

Search Engine Results: 3 Tips for Savvy Bloggers

I don’t know why it took me so long to learn this SEO stuff, but I DO know that I wouldn’t post one more blog post without using Scribe SEO Tool. Thank you thank you, Brian Clark of Copyblogger. You’ve saved me from oblivion.

At first I thought, an SEO tool? – well, that must be for programmers and geeky types. Why would I mess with that, I’ve got too much information packed into my brain and the thought of learning SEO secrets made my head swim. Besides, blogs are naturally search engine friendly…Then I thought, oh heck, I trust Brian Clark, let’s give it a whirl and I can always unsubscribe after a month.

I can’t live without it now. I just love it when it tells me I’ve got a 100% score on a blog post. Now, when I hit publish, I’m confident my post will be understood for the right reasons by those search spiders. Read More→

No More Geek-Speak: SEO for Smart Bloggers

How can you learn basic search marketing for blogging in 5 minutes or less?

Scribe SEO Copywriting is a practical tool you install and use for each blog or web pages you want to publish. Once installed, you can get a report BEFORE you publish, which tells you how optimized your content is for search engines.

Before I started using Scribe, I assumed (because I’m pretty smart and I’ve been getting good search results) that if I wrote quality headlines and posts, using the keyword phrases I wanted to focus on, those little search robots would be pleased…

Wrong! By using Scribe, I learned which pages and posts were getting 100% scores… and which were only ranking 52%, 78%, and 90% with the little darling spiders. In seconds, after writing a draft, a report is generated, telling me what’s wrong with my headline, use of keywords, description, etc.

All I have to do is make a few corrections and usually I can get a 100% score on the 2nd try.

Trust me, I’m no geek. This is so easy a 3rd grader can use it. Do yourself a favor and try it out, you can always unsubscribe from the monthly fee ($27 for 300 analyzes a month). I am an affiliate, I recommend it, and I love it.

Here is a sample analysis… Read More→