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5 Best Business Blog Goals for 2015-
And 5 Steps to Get You There

By Patsi Krakoff

Wednesday, December 31st, 2014

What goals have you identified for your blog and website for 2015? Have you created a map to help you reach your goals? It’s true, I don’t believe in making new year’s resolutions. But after 15+ years working with executive coaches and consultants, I know that having clearly defined goals and expectations for a business blog or […]

Categories : About Blogs, Content Marketing, How to...Tips

Tags : Attracting Clients, business blogs, content marketing with blogs, how to start blogging, SEO, web traffic search traffic

How to Make Money Blogging:
Yes – You Can Still Make Money Blogging!

By Patsi Krakoff

Wednesday, October 14th, 2015

Can you still make money blogging? Or is it too late to get in to the game? As I shared in my last post, the blogging has rapidly changed, but it’s not too late to start a blog, or turn your existing blog in to a source of income. The first step is to identify […]

Categories : How to...Tips, Profit

Tags : blog marketing, Online Marketing, profitable blogs

A Brief History of Business Blogging
(And How to Make It Profitable)

By Patsi Krakoff

Thursday, October 8th, 2015

How do you make money from business blogging? This is a question I was recently asked by a friend. It seems like a straightforward question, but the answer is complex. Most blogs aren’t profitable, but people devote a great deal of time and energy to them. There must be a good reason, no? You need […]

Categories : About Blogs, How to...Tips, Profit

Tags : business blogging, converting readers to clients, profitable blogs, profitable business blogs

Blogging Strategies for
End-of-Year Business Blogs

By Patsi Krakoff

Wednesday, September 30th, 2015

How are you doing on your business blogging strategies for 2015? Have you been hitting the targets and benchmarks you set for yourself? I don’t believe in making New Year’s resolutions, but after 15+ years working with executive coaches and consultants, I know that having clearly defined goals and expectations for a business blog or website […]

Categories : About Blogs, Content Marketing

Tags : Attracting Clients, blog content, blog formatting, business blogs, SEO

4 Ideas to Generate Blog Topics

By Patsi Krakoff

Tuesday, June 16th, 2015

How are you doing with your 2015 blog goals? Are you publishing blog topics that include compelling, relevant content that solves the problems of your readers? A study on B2B content marketing has shown that 70% of businesses online have more content now than they had last year, and of these, 80% are doing so […]

Categories : About Blogs

Tags : blog content, keywords, online review, SEO

Does Your Blog Pass the Blink Test?
3 Critical Blog “Must Haves”

By Patsi Krakoff

Friday, January 16th, 2015

Does your blog pass the blink test? Content is king, but if your design stinks, visitors won’t get past the banner. They won’t stay, they won’t get to know you and they won’t subscribe to your blog. I mentioned this in my previous post: in order to impress visitors and showcase your business expertise, your […]

Categories : About Blogs, Attracting Clients, Getting Read, How to...Tips

Tags : Attracting Clients, blog formatting, blogging, personality

Tips to Get Your Business Newsletter Read

By Patsi Krakoff

Thursday, December 11th, 2014

Does anyone read your business e-newsletter? How do you get your clients and prospects to open that email? In a previous post, I asked if you were sending a holiday newsletter for your business. Here are a few timeless tips to help you get your newsletter read. Grab Attention with a Compelling Subject Line and Headline […]

Categories : Attracting Clients, Email Marketing Tips, Getting Read, How to...Tips

Tags : Attracting Clients, e-newsletters, stories

Great Blog Content: What Makes You Mad?

By Patsi Krakoff

Wednesday, September 10th, 2014

If you want to write great blog content, tap into what makes you mad. Or, what makes your readers mad? Either way, we don’t get mad about things we don’t care about. Great blog content is always about what your readers care so much about it keeps them up at night. It makes them angry. […]

Categories : About Blogs, Attracting Clients, Content Marketing, Getting Read, How to...Tips

Tags : blog content, business blogging, business blogs, writing on the web

4 Ways to Keep People Reading Your Blog

By Patsi Krakoff

Wednesday, July 30th, 2014

The thing to know about business blogging is that it’s a continual quest to make your blog better. One good post now and again isn’t enough; you’ve got to keep readers coming back. Most of us don’t blog for the fun of it, we do it because we want readers coming to our website. We […]

Categories : How to...Tips, Writing Great Blog Content

Tags : Attracting Clients, blog content, business blogs