What goals have you identified for your blog and website? What do you want your blog to do for your business? No really, it’s not as obvious a question as it might at first appear. I’ve been working with executive coaches and consultants for well over fourteen years now, helping them improve how they show […]
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How’s your blog writing going? Snap, crackle and publish? Or are you a little blocked, maybe even constipated? Do you feel dread and overwhelm when it’s time to post on your blog? You may offer great solutions and services for your clients, but if you don’t simplify your blog writing tasks and publish frequent, compelling […]
Is your blog focused and on track? Do you find yourself saying, “I don’t have enough time to blog,” or “I don’t know what to write about?” Guess what? These two questions are related to the same problem: not enough clarity about blog goals. Here’s how I help my clients solve this problem of clarity: Define […]
How can you get to be a better, faster blog writer? Did the job of blogging or writing fall into your lap? Or have you been a professional writer for some time, who’s now transitioned into blogging for yourself or a business? Bloggers come from all walks of life, that’s one thing that I know […]
Before you write a single word of your expert ebook, step back and reconsider your goals in becoming an author. Most experts I speak with are driven to publish a book or ebook because of several factors: They’re accomplished in their fields and have reached a level of expertise that merits showcasing in an ebook. […]
If your business blog needs to get inbound links, here’s a prime example of how to do it. Pay attention to this tactic, it’s easy, it’s smart blog marketing and a great way to get other blogs linking to you, thereby improving your search rankings. I’ve talked about creating your own Top 10 lists before, […]
Let’s be honest – in the realm of successful business blogs yours is probably mediocre. Not bad, but more likely “just okay.” Hey, at least you’ve got a blog and are doing most things right. But mediocre is a long way from spectacular. Here’s what I mean by “successful business blog.” To me, in my […]
The Search Engine Optimization landscape has changed dramatically over the last couple of years. One of the side-effects of these changes has been the fact that many low-cost SEO tactics have lost their effectiveness and power. Consequently, a lot of small businesses and professionals today are struggling to achieve their SEO goals on a restricted […]
I get calls from small business professionals who want to start a blog or an e-newsletter. They’ve usually invested money in a nice website, and then suddenly realize that something’s missing… like customers and leads! They’re genuinely surprised that with the money they spent on their website, no one is coming to see it, indicate […]
No goals for 2013. I’m not setting any marketing goals this year. Goals are bad. I am not kidding, and there’s research to prove it. This isn’t just me trying to avoid feelings of failure when I’m not seeing immediate results. Here’s an excerpt from Peter Bregman’s blog Consider Not Setting Goals for 2013 on […]
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