I've just finished Scott D. Anthony's new book, The Silver Lining: an Innovation Playbook for Uncertain Times. It's well worth the read because it gives you a historical perspective on what happens in recessions, how new and exciting innovations come forth.

In fact, I based a new article on his book. Executive coaches can use this article in  newsletters and blog posts, if subscribed to my newsletter services over at ContentforCoachesandConsultants.com.

You can read a brief synopsis of the article here, on my content site.

The biggest take-away for me from the book was the fact that many of our biggest companies today were founded during recessionary times. Thirteen of the 25 companies on the Dow Jones Industrial Average, as of December 2008, were formed during an economic downturn, including 3M, General Electric, Microsoft and Walt Disney.

Instead of trying to best their competitors, disruptors change the game. They typically transform existing markets or create new ones by focusing on convenience, simplicity, accessibility or affordability.

What are you doing to focus on delivering products and services that are convenient, simple, accessible and affordable?

 Part of what I do as a Content Marketing specialist is write articles for executive coaches and consultants (www.ContentforCoachesandConsultants.com). These can be up to 4,000 words in length and customized for a person, as in a recent white paper I did for a client.

Or, I also write non-exclusive content that can be used in newsletters and blogs about leadership development and issues of concern in organizations. I've just finished an article about transparency and trust, and it's available for purchase and use in company newsletters.

What's Needed Next: Transparency & Trust

An issue all organizations are facing now days is that of trust and transparency. A January 2009 Harvard Business Review survey revealed that, over the last year, readers reported having 76% less trust in U.S. companies’ senior management and 51% less trust in non-U.S. companies. (Of the 1,000+ respondents, 60% were based outside the United States.) That’s a significant drop in confidence levels.

Roughly half of all managers don’t trust their leaders. Exact figures and study results vary, but no data compiled over the last 7 years have shown more than 50% trust for company leaders.

Without trust and transparency inside a company, you won't get customers to trust and buy products.

What can you do to improve the quality of trust and transparency in your organization? There are seven steps you can take towards a culture of transparency and trust.

If you're an executive coach or consultant, you can use this article in your newsletters or blog by buying a subscription to ContentforCoachesandConsultants.com. Read the full synopsis here…

What's Needed Next: Transparency and Trust