Have you ever tried to find yourself on the Web? No, I don’t mean by searching for your name or the name of your business – that would be too easy. Try searching for a solution to the kind of problems your business solves, using keyword phrases your typical client might use. (Image: Freedigitalphotos.net)

Search for your business the way new prospects would search for you, without knowing your name.

When you do, you’ll know that it’s difficult to be found on the World Wide Web, because there are a lot of people and companies doing what you do. Okay, maybe not as brilliantly, and granted, maybe they have bigger marketing budgets than you, but the thing is, those search engine robots don’t care who’s big or small or even who is a qualified professional doing great things.

That’s right, search engines like Google and Yahoo only care about words and links. I know, cold and cruel, nasty little algorithms, but that’s life on the Internet. A business blog is the most common publishing platform that smart professionals use to get found on the web.

So what do the others (not-so-smart) do? Some people have found success by using expensive web site designs and hiring Search Engine Optimization experts, but there’s only so much Google juice they can get out of a site. You still need content and lots of it.

What’s needed in the online search world is a lot of content, using keywords, published frequently and attracting inbound links from other people and connections. This is why a business blog is what successful people use to get found, get known, and get clients.

I don’t want to confuse you, so let’s cut to the chase: what’s needed is for you to publish 2-3 times a week on a business blog, writing about the problems you solve for people. Oh, and it helps a lot to have some video. …And to update social media sites about what you’re blogging about. Read More→