Writing On The Web by Patsi Krakoff, The Blog Squad

Content Marketing Strategies for Smart Professionals

Biz Mastery with Kelly O’Neil

By Patsi Krakoff in Teleclasses & Seminars

A Conversation with biz marketing expert Kelly O’Neil of UpLevel Strategies:

Unleash Your Bigger Game: How to Achieve Business Mastery in Today’s Competitive Climate
Wednesday, May 10, 2006, 8:30 p.m. ET (no charge, registration required)
Guest Expert: Kelly O’Neil, UpLevel Strategies

50% of small businesses fail in their first year and 95% fail within their first five years. Don’t join that club! If success is your goal, there are five key components you must master to send your business skyrocketing.

You will learn:

The “HIGH-5’ Winning Combination to achieve business mastery
The one thing that is standing between you and your success
The 3 “C’s’ that guide the actions of successful people
How to be strategic and intentional with laser-like focus
How to overcome every day hurdles in the entrepreneurs business

Business & Marketing guru, Kelly O’Neil, is lead author of “Visionary Women Inspiring the World: 12 Paths to Personal Power’ (Skyward, 2005). She has recently teamed up with mega-marketing genius, Jay Conrad Levinson, to co-author the next book in his international best selling series called Guerrilla Business Strategies for Entrepreneurs.

If you cannot attend the Conversation, you can pre-order the audio program at a 50% savings. Only $4.95. After the Conversation the fee will be $9.95.

Conversations with Experts: How to Build Your Business On and Off-line
Hosted by Denise Wakeman and Patsi Krakoff.

Conversations with Experts is sponsored by Build a Better Blog System.

1 Article: 3 Ways to Publish

By Patsi Krakoff in Uncategorized

If you write your own content for your newsletters, be sure you maximize each article. When your newsletter is sent out via email it doesn’t get indexed by the search engine spiders, unless you put it up as a page on your website or blog, or submit it for distribution on the web through article directories.

Each time you write an article for your targeted readers, you are using plenty of the keywords that people use to search on Google or other directories for what you have to offer.

Make sure your article and those keywords are available and working for you so people can find you on the web. Every article you write can be used at least 3 ways:

Submit it to article directories on the web, so it joins the searchable database and people can find your article, along with your URL linking back to your website. It will also be picked up and used by people looking for content in their newsletters and websites. These sites will link back to your website, and you will get credit for incoming links, and a higher page ranking.
Publish it on your own website or blog, so each article has its own page, and gets indexed by search engines. When people find your website, you want to have plenty of well-written articles to show that you are a credible expert.
Publish the article in your own newsletters. While this doesn’t contribute to search engine ranking in this way, it ensures that the people who have subscribed and who are potential clients continue to hear from you. You are building up credibility and trust with potential customers.

For many more tips and strategies on marketing with articles, see www.drivetrafficwitharticles.com
For more tips on writing better ezines, send a blank email and subscribe to Newsletter Nuggets.

iPod Nano Contest and the Mysterious Disappearance of the Comma

By Patsi Krakoff in Online Marketing

Denise and I are reviewing 235 responses to our marketing question:

In your experience, what is the most important marketing skill a professional must master to be effective in the years to come?

We asked this question to people who entered a contest to win an iPod nano, fully loaded with all of our Conversations with Experts teleseries. We told them we would judge on relevancy, intelligence, and our intuitive gut feelings…!

It’s been interesting going through the responses. I feel like an English teacher grading essays. In fact, I’ve been appalled at the grammar and spelling errors. But that’s my inner editor who is known to be hyper-critical. I’m trying to get "with it," and accept that people type in a hurry when writing online. And, I am mourning the disappearance of the comma.

Denise says to never mind that, just focus on the content. Most answers fall into a few categories: communication, copywriting, driving traffic, technology, and Web 2.0.

We’ve narrowed our choices down to 13 and will be meeting later to debate the winner. We’ll be announcing the winner on Conversations with Experts, Wednesday at 8:30 p.m. ET.

Won’t you join us? You can register and come hear Joan Stewart, the Publicity Hound, on how to get the attention of the media. I’ll bet Joan uses commas. I’m going to ask her.

Do you? Anybody know what is happening to the comma in online writing today? Is there some unspoken rule against them, that you forgot to tell me about?

Hit the comment link and clue me in, I hate being out of the loop.

A Conversation with The Publicity Hound Joan Stewart

By Patsi Krakoff in Teleclasses & Seminars

You can learn all about publicity, PR campaigns and getting media to give you some love this Wednesday, 8:30 p.m. ET on our weekly Conversations with Experts teleseries. There is no charge but registration is required.

To read more about what will be covered, and to register please visit www.conversationswithexperts.com.

Blog Squad Busy Week

By Patsi Krakoff in In the News..., Teleclasses & Seminars

Busy week:

iPod contest ending soon, enter now: www.savvyebiztips.com . This ends April 30.

Search engine mysteries revealed with Lee Odden, Wed. April 26, 8:30 p.m. ET, register at Conversations with Experts .

Thursday, April 27, 12 noon ET, The Blog Squad is interviewed by author Mike Jay about blogs and books, for the launch of CPR for the Soul. Join us at: 865-362-4050 Pin 1251#.

Blog Squad Interview with Mike Jay

By Patsi Krakoff in Teleclasses & Seminars

The Blog Squad Interviewed by
Business Coach Mike Jay

Topic: Using a blog to create and publish your book

Thursday, April 27, 2006
12:00 PM EST – No charge

Join us at: 865-362-4050 Pin 1251# and find out the latest and greatest from "these two mavens of execution."

http://www.cprforthesoul.com/interviews/blogsquad

Search Engine Mysteries Revealed

By Patsi Krakoff in Teleclasses & Seminars

Anybody who has a website or blog needs to know the basics of how search engines "read" your sites and rank you. This Wednesday, learn all about it. We’ve invited Lee Odden, of TopRank Online Marketing, to speak to our savvy group on the Conversations with Experts teleseries. There’s no charge for attending, but you have to register to get the call in number.

Search Engine Optimization with Blogs and Press Releases
Wednesday, April 26, 2006, 8:30 p.m. ET
Guest Expert: Lee Odden

You don’t have to be a techie, or understand how this all works, but as the owner of your sites, you need to know how to make them work like they’re supposed to.

No excuses anymore, even if you have a web person that’s supposed to do this for you, you need to know if your site is optimized or not.

Here’s what you’ll learn:

Gone are the days of optimizing web sites through a sprinkling of keywords and submissions to the search engines. Today’s savvy marketer integrates a mix of tactics to gain the credibility and authority necessary for dominant search engine rankings.

Veteran Internet Marketer, Lee Odden of TopRank Online Marketing will discuss how a combination of search engine optimization, blogging and online PR can provide a distinct advantage over traditional web site marketing methods. He’ll explain the core concepts of search engine optimization as well as specific blog marketing and press release optimization tactics that any web site owner can implement.

The Two Most Important Words

By Patsi Krakoff in Writing Great Copy

…are the words ‘you’, and ‘because.’ Read this great post by copywriter Brian Clark over at Copyblogger.

Apparently, we are all self-focused, and want to read what’s in it for us…but you knew that. What you might not know is how important it is to give your readers a ‘reason why.’

A study by a social psychologist shows that everything is better when you explain why you are doing something, even if the explanation is lame. Read about this on Brain’s post…because I told you to…and it will make you smarter when writing your newsletters and blogs.