How do you get good client testimonials for your sales copy, for example, content for a landing page, when you don’t have a lot of previous clients? There’s no doubt that social proof is one of the key ways people decide to buy or try your products or services. I get asked about this by […]
Congratulations! Your reader base has grown to 5,000! You had 4,277 hits on your blog last month, and 737 legitimate comments! If you’re a solo professional trying to get found online, these numbers could be PDG: pretty darn good. Small businesses, however, might find these figures PDA, pretty darn awful. My point is whatever the […]
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