Search Results for "blog writing" – Page 56

Get Found Online: 5 Question Quiz

By Patsi Krakoff
Wednesday, February 17th, 2016

How easy is it for you to get found online? Are you attracting the kinds of readers who could be your ideal clients? Here’s a quick 5 question quiz to reveal how well you’re doing: 5 Question Quiz How easy is it for someone to find you doing a search for answers to their problems? What comes […]

Categories : Attracting Clients, Content Marketing, Getting Read, How to...Tips, Promoting Your Ezine +/or Blog
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Get Found Online:
6 Principles of Quality Content

By Patsi Krakoff
Thursday, February 11th, 2016

How to get found online. That was one of the most common answers we heard to the question, “What is your biggest struggle?” during our recent client interviews. In my last post, I shared why SEO and content marketing fit together.  While your blog needs good Search Engine Optimization, it has to start with quality […]

Categories : Attracting Clients, Content Marketing, Getting Read, How to...Tips

3 Reasons Why SEO and Content
Marketing Fit Together

By Patsi Krakoff
Thursday, February 4th, 2016

A Note from Patsi: This week’s guest post is about SEO and content marketing and it’s really important. Why? Because if you write your own blog, you may think that quality content is all you need to get found online and attract clients. It’s not. I don’t care how good your writing is or how […]

Categories : About Blogs, Content Marketing, Online Marketing, Writing for the Web, Writing Great Blog Content
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6 Big Content Marketing Challenges of 2016

By Patsi Krakoff
Tuesday, January 19th, 2016

Content marketing is challenging, but it’s also the most rewarding work I’ve ever done. What more satisfying way to market professional services than by writing from the heart? When you address the problems your readers experience with your own knowledge, experience and wisdom, you help others AND build credibility authentically. If you’ve been reading my […]

Categories : Attracting Clients, Content Marketing, How to...Tips
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Social Proof and LinkedIn:
‘Tis Better to Give, than Receive…

By Patsi Krakoff
Saturday, August 22nd, 2015

As I’ve shared in previous posts,  the value of social proof — referrals, recommendations, and client testimonials — cannot be underestimated. Similar to how frequent, quality content enhances your website pages, social proof enhances your professional credibility.  When readers learn from the comments from other people about your business, they become your most persuasive sales people. Comments from […]

Categories : Attracting Clients, Content Marketing, How to...Tips, Online Persuasion, Social Media Stuff
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How to Make Social Proof Work for You

By Patsi Krakoff
Wednesday, July 8th, 2015

When writing on the web about your services or products, I can’t emphasize enough the importance of testimonials and client reviews. Social proof is such a strong persuasion trigger you shouldn’t limit these comments to just a page, but have them scattered throughout your web and blog pages. Know what works best for your content marketing […]

Categories : Attracting Clients, How to...Tips, Writing for the Web
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Write with this Easy Expert Ebook Outline

By Patsi Krakoff
Thursday, June 4th, 2015

Are you an expert? Then you need to write and publish an expert ebook.  Now. Before your field gets flooded with too many on the same topic (if it isn’t already). Trust me on this one. Just as business blogs caught fire in 2004-2005, expert ebooks are what smart professionals use as a key marketing tool to get found, […]

Categories : Attracting Clients, E-Books
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How to Write an Award Winning Expert Ebook

By Patsi Krakoff
Wednesday, May 27th, 2015

I get calls from executive coaches and consultants who want to publish an expert ebook. They ask me for help, to ghost write either for or with them. The answer is yes: in certain fields, I am a ghost writer. I read a ton of books on leadership, and study how the big sellers on Amazon are written in this category. I can […]

Categories : About Expert Ebooks, E-Books
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SEO and Content Marketing: A Love Story

By Patsi Krakoff
Friday, May 15th, 2015

Once upon a time, SEO met up with Content Marketing, fell in love, and vowed to never separate, to always work together in harmony. Anyone who’s been around the ‘Net a while understands a little about optimizing content so that the search engines can index it according to topic and relevance to readers. About ten […]

Categories : Content Marketing, Writing for the Web, Writing Great Blog Content
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Best Kept Secret of an Email Newsletter Bio

By Patsi Krakoff
Wednesday, April 8th, 2015

What’s the best kept secret of a newsletter bio? As I mentioned in my last post, your bio on your blog or website About page should be current and tell a story, rather than be a resume written in the third person. The same is true for an email newsletter bio. Unfortunately, I see many coaches […]

Categories : How to...Tips, On Writing Better, Story Telling, Writing Better Ezines
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