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Content Marketing Strategies for Smart Professionals

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Write with this Easy Expert Ebook Outline

By Patsi Krakoff

Thursday, June 4th, 2015

Are you an expert? Then you need to write and publish an expert ebook. Now. Before your field gets flooded with too many on the same topic (if it isn’t already). Trust me on this one. Just as business blogs caught fire in 2004-2005, expert ebooks are what smart professionals use as a key marketing tool to get found, […]

Categories : Attracting Clients, E-Books

Tags : Attracting Clients, expert ebooks

SEO and Content Marketing: A Love Story

By Patsi Krakoff

Friday, May 15th, 2015

Once upon a time, SEO met up with Content Marketing, fell in love, and vowed to never separate, to always work together in harmony. Anyone who’s been around the ‘Net a while understands a little about optimizing content so that the search engines can index it according to topic and relevance to readers. About ten […]

Categories : Content Marketing, Writing for the Web, Writing Great Blog Content

Tags : blog marketing, Content Marketing, content marketing with blogs, Online Marketing, SEO, Writing for the Web

How Authentic is Your Blog Writing?… And,
How Do You Write Authentically?

By Patsi Krakoff

Sunday, May 10th, 2015

All the data shows that people prefer doing business with authentic brands and authentic professionals. But how authentic is your blog writing? Do you sound authentic? And, how do you write authentically, anyway? In my last blog post, I shared 5-steps for a good bio/marketing message for an e-newsletter: Tell them who you are and what you can […]

Categories : About Blogs, Blogs We Love, On Writing Better, Writing Great Blog Content

Tags : Attracting Clients, authenticity, blog writing, e-newsletters, personality

Best Kept Secret of an Email Newsletter Bio

By Patsi Krakoff

Wednesday, April 8th, 2015

What’s the best kept secret of a newsletter bio? As I mentioned in my last post, your bio on your blog or website About page should be current and tell a story, rather than be a resume written in the third person. The same is true for an email newsletter bio. Unfortunately, I see many coaches […]

Categories : How to...Tips, On Writing Better, Story Telling, Writing Better Ezines

Tags : bio, biography, e-newsletters, enewsletter, newsletter, personal stories, personality, storytelling

Story Telling for Blogs

By Patsi Krakoff

Thursday, March 19th, 2015

Do you use story telling on your blog or website? For anyone involved in persuading others (i.e., everyone), success depends on cutting through the noise and clutter to make the sale or persuade others to adopt our point of view. Storytelling sells and persuades because it’s an innate skill that has evolved over centuries—something we […]

Categories : About Blogs, Attracting Clients, How to...Tips, Story Telling

Tags : Attracting Clients, personal stories, storytelling

2 Sure-Fire Ways to Inspire Your Blog Writing

By Patsi Krakoff

Thursday, February 26th, 2015

A few years ago I polled readers and asked what their biggest blogging challenge is. Turns out, it’s not lack of time, it’s lack of inspiration. Does your blog writing lack inspiration? Is it hard to get really fired up when starting to write a post? I get that. When I was just starting out as […]

Categories : Article Ideas, How to...Tips, On Writing Better, Writing for the Web, Writing Great Blog Content, Writing Great Copy

Tags : blog content, blog writing, business blogging, business blogs, how to start blogging, writing on the web

Secrets of Busy Bloggers:
4 Social Media Time Savers

By Patsi Krakoff

Wednesday, February 11th, 2015

Many of my readers are busy professionals who don’t have a lot of time for blogging or social media. But marketing is vital, especially if you’re growing a business, want to get found, get known, and get clients. For those of you who have the bare minimum of time, and still want to get results, […]

Categories : Attracting Clients, Content Marketing, How to...Tips, Social Media Stuff

Tags : Attracting Clients, blog traffic, business blogs, content marketing with blogs, social media marketing

Does Your Blog Pass the Blink Test?
3 Critical Blog “Must Haves”

By Patsi Krakoff

Friday, January 16th, 2015

Does your blog pass the blink test? Content is king, but if your design stinks, visitors won’t get past the banner. They won’t stay, they won’t get to know you and they won’t subscribe to your blog. I mentioned this in my previous post: in order to impress visitors and showcase your business expertise, your […]

Categories : About Blogs, Attracting Clients, Getting Read, How to...Tips

Tags : Attracting Clients, blog formatting, blogging, personality

Business Newsletter Tips: Don’t be the Grinch this Holiday

By Patsi Krakoff

Wednesday, December 17th, 2014

If I’ve said it once, I’ve said it a thousand times: your business newsletter content must solve problems for your readers or help them meet a need. So, if your newsletter topic is something that you can’t cover in an e-newsletter, don’t be the Newsletter Grinch: give it the attention it deserves and cover it properly […]

Categories : How to...Tips, Managing Your Ezine & Blog Tasks, Writing Better Ezines

Tags : blog content, e-newsletters

Your Business Blog Sweet Spot:
How to Find It and Keep It

By Patsi Krakoff

Thursday, November 13th, 2014

Have you found your business blog sweet spot? In previous posts I shared how storytelling and personalization are key to creating a blog with personality, and that the biggest mistake business bloggers make is ego-centric blog posts. So how do you find that sweet spot, just between the two? First and foremost, you must clarify […]

Categories : Content Marketing