Why should a professional or small business give away free consulting? I’ll tell you why. Here’s what’s happening… I recently launched a new version of articles to my executive coaching clients and as a bonus, offered a free 20-minute phone session. I’ve been spending more than 20 minutes with each person, and I’m loving it. […]
In your opinion, what’s the single biggest factor that builds credibility and trust in content marketing? To me, it’s personality. Readers and viewers want to feel a human connection. They need personal stories about people and about you. It doesn’t matter what form the stories come in. We’ve come a long way from the days […]
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