Tag Archive: blog formatting

Is Your Business Blog Sexy?
4 Simple Ways to Get More Blog Readers

Tweet When it comes to business blogging, many professionals forget that there is more to it than getting information out on the page. The appeal of business blogs and sites has a lot to do with readers’ impressions. How can you make your business blog visually appealing, even sexy? Blog formatting is key; in fact,…

How to Avoid Problems with Hyphens and Dashes…

Tweet Have you ever encountered this problem when blogging or writing content marketing? Because of the informal nature of writing on a blog, or for online ezines, people now write like they speak – you know what I mean? Instead of commas or semi-colons, everyone uses dashes to interject phrases – just like the way…

Tips on Blog Post Optimization

Tweet What are the steps you need to follow to ensure each blog post is optimized for search engines as well as well-written for your readers’ interests? Oh my… there are a lot. But to keep me out of overwhelm, I wrote them down, and put them into a flow chart. This is good for…

7 Ways to Format Blogs to Engage Readers’ Brains

Tweet What are the two most important parts (a.k.a. opportunities to engage readers) of your business blog post? Most experts will tell you this: The headline The call to action The headline is what gets read and spread. It’s your “shout-out” on social media sites, in feed readers, and email updates. It’s the bait on…

Content Checklist: Don’t Publish Without It

Tweet I love checklists because I’m always forgetting things. Once I published a post without a title. Yesterday I almost forgot to hyperlink anything in a post. Fortunately, before I publish I run an analysis for how a post will score with the search engines using Scribe, a great tool. Scribe catches everything and tells…

How to Write a Content Marketing Blog Post

Tweet Here’s a little review of steps involved in writing and publishing a blog post: Once you have written the body of the post, it’s time to check for effectiveness: Before you publish, here are a few smart things to check for:

Business Blogging: Blast Past the Blunders

Tweet Here’s how to bust out of blog oblivion: Blogging 101: 6 weeks to Confident Blogging with the Queen of WordPress, Suzanne Bird-Harris. The latest survey of small biz professionals revealed most people struggle with “Time:” 72% say they don’t have enough time to update their blog. But we often say that, when in fact…

Smart Time-Saving Tips on Blogging…

Tweet What are the steps you need to follow to ensure each blog post is optimized for search engines as well as for your readers’ interests? Oh my… there are a lot. But to keep me out of overwhelm, I wrote them down, and put them into a flow chart. This is good for days…

Content Marketing Results: 18 Ways to NOT Get Blog Traffic

Tweet What do you need to know about about the way people read online to make your content marketing efforts pay off? What are you doing or not doing on your blog that screws up your traffic? At least a few times a week I get an email from a smart professional who struggles with…

Blog Checklist: 10 Items BEFORE You Publish…

Tweet What is a good checklist before you publish on your blog? I’m preparing some learning modules for a content marketing presentation and came up with this checklist of 10 items. Tell me what you think. Here’s what happens, usually. You’re in a hurry, you write up a short post (300 words), hit publish, and…