All the data shows that people prefer doing business with authentic brands and authentic professionals. But how authentic is your blog writing? Do you sound authentic? And, how do you write authentically, anyway? In my last blog post, I shared 5-steps for a good bio/marketing message for an e-newsletter: Tell them who you are and what you can […]
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How do you avoid time-sucking traps when it comes to blog writing? If you’re anything like me, you may have found yourself (a time or two!) with nothing to show after sitting in front of your screen for 90 minutes. Yup. It happens to the best of us. You sit down with your coffee, open email, […]
A few years ago I polled readers and asked what their biggest blogging challenge is. Turns out, it’s not lack of time, it’s lack of inspiration. Does your blog writing lack inspiration? Is it hard to get really fired up when starting to write a post? I get that. When I was just starting out as […]
Quality blog posts are key to your business getting found on the Web. While that may sound obvious – (“Of course, why would I write something ho-hum boring?”) it’s harder than you might think. Not everyone agrees on what quality content is. Quality content scores high with readers, your target clients, and with search engines. If you want to get […]
How’s your blog writing going? Snap, crackle and publish? Or are you a little blocked, maybe even constipated? Do you feel dread and overwhelm when it’s time to post on your blog? You may offer great solutions and services for your clients, but if you don’t simplify your blog writing tasks and publish frequent, compelling […]
It must have been the coffee. But there I was at 5 a.m. looking for a “hook,” a magnetic headline that would draw readers into my client’s blog like bees to honey. The client needed a post that day, and I needed to write and edit what she’d given me quickly. After all, my morning […]
How can you develop more productive blog writing habits? When are you going to stick to your content marketing calendar? What’s it going to take? I know many small business owners who purposely procrastinate on writing and finance tasks they hate. Are you one of these professionals who work better when you have too much […]
Here’s why it’s so easy to make these common ebook and blog writing mistakes: Many small business professionals with a business blog are keenly interested in getting their message out there, and don’t care so much in writing “properly.” Younger people, in particular, like to write like they talk. Speech can be a great way […]
Blog writing isn’t the same as book writing. Here’s why. An interesting post from Jane Friedman called “Please Don’t Blog Your Book,” gives four reasons why you shouldn’t use your blog to write a book. She’s right about blog writing being different than book writing. And I agree with her that blogs make bad books. […]
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