Tweet There’s no doubt that infographics are an extremely useful internet marketing tool, and as such, they’re becoming ever more commonplace when trying to gain new blog readers. There’s no better way to attract new customers than with a clever graphic. The problem, however, is that we’re seeing more and more that are overly complex,…
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Tweet Remember the 4 E’s of Better Business Blogging? It’s my short hand memory checklist before publishing a blog post: Educate, Entertain, Engage & Enrich readers. You write to educate, entertain, engage and enrich readers when you want to build readerships and get great results with your blogging. When it comes to educating readers, it’s important to take a page out of teachers’…
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Tweet I’m no math genius, nor do I even think remotely like that in analytical terms. But once in a while I stumble upon something that makes sense, saves time, and produces exponential results. I’m talking about serial writing. You take one main concept, break it down into a list of 5 key elements, write…
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Tweet I asked Lauren Carlson to share with you here some important perspectives on content marketing. It doesn’t matter what you call your information (white paper/eBook, microsite/landing page), what matters is using information wisely to get found, get known and get clients. Is Your White Paper a Sales Pitch in Disguise? Guest Post by Lauren…
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Tweet What do you find is the most important thing about a blog post? What makes you read? Mark Schaefer over at {grow} blog asked this question and gives his opinion. Here are the choices: Online Surveys & Market Research Take a few minutes to decide, then leave a comment about the top blogging…
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Tweet (Annalaura Brown is guest blogging this week, while Patsi’s on vacation.) Facebook can be a powerful list building tool if you know how to use it properly as such. Here are ten ways you can use FB to build your email list and increase your online business income. Share your blog posts. You can…
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Tweet Want to know more about online persuasion and how you can write content that gets results? Here’s a quick one minute video promoting my Content Marketing with Blogs ebook, newly revised. The formatting and design was done by my son-in-law, expert graphic designer and creative genius, Scott Krakoff. Tell me what you think… If…
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Tweet Through the magic of functional Magnetic Resonance Imaging (fMRI), neuroscientists are able to look inside the brains of consumers while reading marketing messages. Copywriters and content marketers have been telling us for years how important it is to address the “what’s in it for me” filter in consumers’ minds. Really Big News: They’ve found…
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Tags: Attracting Clients, blog content, blog writing, Content Marketing, content marketing tips, content marketing with blogs, converting readers to clients, neuromarketing, persuasion, persuasion triggers, writing on the web
Tweet How good is your “trust-building?” I just read this term in a new digital release: The B2B Manifesto, just published by Velocity Partners in the UK. Think about it. Before you can convert readers to clients, before you can get them to download your digital information and build your list, you’ve got to build…
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Tweet Writing quality content that markets your products and services online follows a logical progression, but it also follows an emotional pathway. You must engage the brains of your readers… as well as their hearts. By that I mean, your content should follow a sequence, touching on the following emotions: Negative, a painful problem, a…
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