word press | Writing On The Web by Patsi Krakoff, The Blog Squad

Content Marketing Strategies for Smart Professionals

Search Results for "word press"

If you’ve ever struggled with a WordPress sales page…

Have you ever been frustrated formatting a sales page? You know that WordPress makes publishing on the Web easy. So why not create your sales pages using WP? Well, the problem with that is that it comes out looking like your blog or website, not a professional sales or landing page. There are too many […]

Sales & Landing Pages Using WordPress: Learn How

By Patsi Krakoff

Wednesday, June 23rd, 2010

If you want to learn about formatting sales and landing pages using WordPress, please register for the free Webinar I’m hosting Thursday, June 24, 2010 at 4 p.m. ET. I’m interviewing Suzanne Bird-Harris, developer of the WP Sales Page wizard. We’ll show you how to easily publish pages using your WordPress platform. The class is […]

Categories : About Blogs, Attracting Clients, Content Marketing, Online Marketing, Pathway to Profits, Teleclasses & Seminars

Tags : Attracting Clients, blog formatting, blog marketing, blog sales pages, blog writing, business blogging, Content Marketing, content marketing with blogs, Online Marketing, teleseminars, wordpress teleseminars

8 Ways to Use a WordPress Sales Page

By Patsi Krakoff

Tuesday, June 22nd, 2010

Do you know how many ways a sales page can be used? I woke up thinking about this… because maybe you don’t think a “sales page” is something you need except once in a while for a product launch, when you’re trying to sell something. Some people call them landing pages, or squeeze pages. I […]

Categories : About Blogs, Attracting Clients, Content Marketing, Ezine & Blog Classes, Online Marketing, Pathway to Profits, Teleclasses & Seminars

Tags : Content Marketing, formatting sales pages, landing pages, sales pages, squeeze pages, Wordpress sales pages

Create WordPress Sales Pages: Learn how this week

By Patsi Krakoff

Monday, June 21st, 2010

Do you need to create professional looking sales or landing pages? Want to save yourself the hassles? You can learn to do this using your WordPress platform. There are very few drawbacks to using WordPress as your primary web platform. When you do encounter a problem, it’s easy to find a solution. I’ve found that […]

Categories : Content Marketing

Tags : Content Marketing, content marketing with blogs, Suzanne Bird-Harris, using Wordpress for landing pages, Wordpress as a website, Wordpress sales pages, wordpress teleseminars

Blog or Website: Do You Use WordPress as a Website?

By Patsi Krakoff

Wednesday, June 16th, 2010

Online Surveys & Market Research Do you use WordPress for your business website? Many people do. And I’d like to know if you do, how long you have used it as a website, and what your opinion of it is. Leave a comment if you’d like, since the poll only gives you a yes/no choice. My content […]

Categories : About Blogs, Content Marketing, Online Marketing, Writing for the Web

Tags : blog formatting, blog marketing, blogging, business blogging, Content Marketing, content marketing with blogs, Online Marketing, web marketing, Writing for the Web

WordPress Beats Out Typepad 4 to 1 in Poll

By Patsi Krakoff

Monday, June 14th, 2010

Two-thirds of readers of this blog use WordPress as a blogging platform, according to results of the poll set up 6 days ago. If you haven’t voted yet, please do so here. Typepad users make up 14.5% of my blog readers, and the other platforms are in the single digits. Of WordPress users, 25.3% use […]

Categories : About Blogs, Content Marketing, Managing Your Ezine & Blog Tasks, Online Marketing, Pathway to Profits, Promoting Your Ezine +/or Blog

Tags : blog formatting, blog marketing, blog traffic, blogging, business blogging, business blogs, Content Marketing, content marketing with blogs

WordPress Becoming Popular Blogging Platform

By Patsi Krakoff

Sunday, September 10th, 2006

Conversations with Experts presents… WordPress 2.0: The Ultimate Small Business Publishing PlatformWednesday, September 6, 2006, 8:30 p.m. ET (no charge, registration required)Guest Expert: Michael Pollock, solostream webstudio In the last few years, we’ve seen an explosion of what have been called "push button publishing services" – also known as blogs. Because they’re so easy to […]

Categories : Teleclasses & Seminars

Better Content Marketing:
Words and Numbers Matter

By Patsi Krakoff

Wednesday, February 27th, 2013

As a psychologist, I’m fascinated by how our brains work. When writing online content, I try to apply neuroscience to understanding why some copy outperforms others. When writing for business, i.e. content marketing, you want to get the words right, so that your web pages, blogs and e-newsletters get results for your business. Words matter. […]

Categories : Brain Based Content Marketing, Content Marketing, Online Marketing, Writing for the Web, Writing Great Copy

Tags : Attracting Clients, brain science, Content Marketing, neuromarketing, Writing for the Web

2013: No Marketing Goals This Year, Just One Word

By Patsi Krakoff

Wednesday, January 9th, 2013

No goals for 2013. I’m not setting any marketing goals this year. Goals are bad. I am not kidding, and there’s research to prove it. This isn’t just me trying to avoid feelings of failure when I’m not seeing immediate results. Here’s an excerpt from Peter Bregman’s blog Consider Not Setting Goals for 2013 on […]

Categories : About Blogs, Attracting Clients, Coaching/Personal Development, Content Marketing, Online Marketing

Tags : Attracting Clients, business blogging, Content Marketing, content marketing with blogs

Keyword Research: What Smart Professionals Know

By Patsi Krakoff

Wednesday, July 11th, 2012

We have at least two audiences when we write on the web: people and search engines. My clients tell me it feels hard to write well for both, and in my experience, it’s because they’ve skipped the first step in the process: Keyword research. (Image: FreeDigitalPhotos.net) If I were to optimize my web copy for […]

Categories : About Blogs, Attracting Clients, Content Marketing, Online Marketing, Writing for the Web

Tags : Attracting Clients, blog content, blog marketing, content marketing with blogs, search engine savvy, search marketing, SEO