Author Archive for Patsi Krakoff – Page 12

Please Don’t Mistake Blog Writing for Book Writing

ContentPyramid

Blog writing isn’t the same as book writing. Here’s why.

An interesting post from Jane Friedman called “Please Don’t Blog Your Book,” gives four reasons why you shouldn’t use your blog to write a book. She’s right about blog writing being different than book writing.

And I agree with her that blogs make bad books. The informal nature of blog writing isn’t what you expect to read in a book. You read a book for in depth coverage of concepts, not for conversational snippets.

Here’s a similar example: I bought an ebook called “Blog to Book Deal: How They Did It.” It consists of poorly transcribed interviews. A podcast makes for a terrible book because the way people speak is not conducive to good reading.

As for Friedman’s four reasons, I disagree that you shouldn’t use your blog to write a book. Don’t use it thinking you’ll land a big book deal, however.

  • Use it to flesh out ideas and compose content that can be repurposed in chapters.
  • Use it to stimulate conversations with readers and get their input.
  • Use your blog to gather stories and interviews from others.
  • Use it to start building a platform of readers interested in your topic or expertise. Read More→

Write an Expert Ebook: How Are a Book
and a Speech Alike?

Expert-Ebook-SpeechIf you want to write an expert ebook, here’s another way to make it simple and easy. Think about this: writing a speech is similar to writing a book.

Many of the executive coaches and consultants I work with are great speakers. They tell me, “I can’t write, I’m a speaker!” But if you can deliver a keynote speech, there’s no reason you can’t write an expert ebook.

One of the take-aways from the Publishing at Sea conference last week was a presentation by Judith Briles, founder of AuthorU, about how to market your book through speaking engagements. She gave us her speech mapping template, which included these items:

Speech Mapping (abridged)

  • What is your topic?
  • What is your expertise?
  • Why do you talk about this?
  • How are you different from others?
  • What are two things you want your audience to stop, start or do differently?
  • What success stories do you share about this? Read More→

Blog to Book: The Secret Behind Expert Ebooks

BlogTurning a blog into a book is nothing new. There are software programs that will help you do this. Experts, however, will need a more polished ebook if they want to create credibility as a thought leader.

Unless you’re a fantastic writer in a sexy cutting edge topic, you’re not likely to be discovered and land a huge book deal just from your blog.

Sure, it’s happened and those people are “almost famous,” at least in the Blogosphere.

What I’m talking about is entirely different and it applies to professionals (doctors, lawyers, financial planners, executive coaches and all types of expertise consultants). If you’re any kind of expert, your credibility depends on a strong internet presence with content that showcases what you know, what you do, and who you do it with. Read More→

Write an Ebook: How Are Books
and Blogs Alike?

ExpertEbooks-StuartMilesHow do business bloggers write an ebook? The same way a chef creates a gourmet meal or a singer delivers a concert. One step at a time.

Anytime I think about starting a large project, however,  I start to put it off because – well, it’s just so huge! One way to go around this is to break it down to simple chunks. That’s why it’s easier for me if I think of it like blog writing…

Blog writing (and ebook writing and cooking and concerts) starts with passion, connects with an audience need, involves planning and revision, collaboration with technicians, and finally the project is delivered.

To me, writing a blog post is a micro version of ebook writing. It looks like this:

  1. As a professional, I feel a passionate drive to broadcast an important message to my readers
  2. I know the people in my audience tell me they are frustrated about something
  3. I usually write a list of solutions that help with this problem
  4. I research to find out more about this
  5. I write a new post, optimize it for keyword phrases, format it, add an image and write a catchy title
  6. I publish the blog post
  7. I update my social media sites, usually by asking people an evocative question and linking back to the blog

So what’s holding you back from writing your expert ebook? I know you have the passion, most of you have clearly defined purpose… so where do you get stuck? Read More→

6 Easy Tips to Be a Better Blog Writer

BlogWritingHow can you get to be a better, faster blog writer?

Did the job of blogging or writing fall into your lap? Or have you been a professional writer for some time, who’s now transitioned into blogging for yourself or a business?

Bloggers come from all walks of life, that’s one thing that I know for sure.

Whether you’re a professional writer or not, here are some tips on how to be more productive and efficient when it comes to writing. No blogger is safe from the pitfalls of writers’ block or lack of inspiration.

Here are a few ways that you can work on becoming a faster and better blog writer, which will in turn free up your time:

  • Set yourself up for success.  Are you easily distracted? Clear your writing space of anything that might take your mind off of the task at hand. All I need to write is my PC, a notebook, and a pen. I have to keep everything else away if I hope to get anything done.
  • Plan your content before you start. Even if it’s just jotting down a few ideas before you get started, you’ll be happy you planned ahead when it comes time to start writing. Sitting down to a completely blank canvas can be stressful. Try to come up with some ideas about what you’ll write about ahead of time. Read More→

Expert Ebook University: Publishing at Sea

Publishing-at-Sea Sometimes my work involves traveling to far-off airports, and that’s never pleasant. Quite frankly, I don’t like leaving the comfort of my home here in paradise (Ajijic, Mexico).

However, I’ll go anywhere to learn more about the craft of writing and publishing expert ebooks for my clients!

This weekend, I’m joining Joan Stewart, the Publicity Hound and four other book experts on a Publishing at Sea cruise in the Caribbean.

I told my husband, “Atila the Honey,” I just had to go, that it was work not a vacation. But I think he’s doubtful. Oh well. Honestly, it is work, as I’ll be learning everything that’s changing in the world of digital book publishing, particularly the marketing pieces. Read More→

From Blog to Book: Write an Expert Ebook in 90 Days

Expert-Ebook-WritingWrite an expert ebook in 90 days? Do you think it’s possible? I do… here’s why: I’ve done it before with Content Marketing with Blogs. And I’m doing it again. From January to March I’m creating content and publishing an ebook for Kindle about expert ebooks.

When I ask them, 9 out of 10 professionals and small business owners have at least one book or information product inside their head, but lack the time and organizational skills to get it out into digital form.

For the last month I’ve been posting a series on how to write an expert ebook here on this blog with the intention of publishing an ebook on Kindle within 90 days. You can see my progress here (why not subscribe to the blog and get updates in email?).

The blog posts (300-500 words each) each focus on a key step or concept that any expert should consider before or during the ebook writing. I also will write about what happens after the content is written:

  • Revising, editing
  • Sending it out for reviews
  • Choosing a title and cover design
  • Formatting and design issues
  • Creating a step-by-step ebook marketing plan Read More→

2 Goals for Experts Who Write Ebooks

Goals-by-Stuart-MilesBefore you write a single word of your expert ebook, step back and reconsider your goals in becoming an author. Most experts I speak with are driven to publish a book or ebook because of several factors:

  1. They’re accomplished in their fields and have reached a level of expertise that merits showcasing in an ebook.
  2. They’re in a professional service business helping others (as a coach, consultant or leader) and want to share their wisdom with a wider audience.
  3. They’ve developed a unique approach or specialized niche that would help more people if they only knew about it.
  4. They’ve worked for decades and want to leave a legacy and advice for those who follow.

Their goals for becoming an author extend beyond imagined fame or fortune. The experts I know want to write because it’s time to share their message, regardless of whether their book reaches best seller status. But they’re also practical and strategic. Read More→

Expert Ebook Writing: 5 Steps to Get Started

5-StepsIf you’re an expert in your field and want to publish a digital book, how should you get started writing content?

  1. Write down 3 – 5 of your most compelling stories, ideas, nuggets, mistakes, or experiences you think interest your readers.
  2. What’s your point? (What’s your unique message you want readers to know that will impact their lives?)
  3. Write out a working title and a tag line that clearly states what the book is about and what it is designed to solve for readers.
  4. What’s your conclusion, what you want readers to do, think, believe, act on…? What’s your call to action?
  5. Write an outline that explains in a sequential order how you will provide benefit to readers.

(Please note that in each of these steps, the word “readers” is mentioned. Your readers are clearly at the heart of your book. In other words, you aren’t, they are.)

At this point you can continue writing or start looking for a ghost writer. Ask yourself, is it worth my time to learn how to do this and actually write the sentences, or hire a writer who already knows how to string together sentences, paragraphs, chapters from preface to conclusion, to notes, etc.? Read More→

Who’s an Expert, and Why Experts Write Ebooks

ExpertEbooks-StuartMilesIn my current series of posts about writing ebooks, I’m primarily addressing the challenges of experts who want to write and publish a digital book, for example, on Amazon.

Who, exactly, is an expert? Who qualifies? I don’t know that there’s any definition or standard that one must go by. To me, my clients are professionals such as doctors, lawyers, consultants, coaches, speakers and educated people who’ve been practicing their skills for 20, 30 or more years. They’re experts.

Wikipedia defines an expert as someone widely recognized as a reliable source of technique or skill whose faculty for judging or deciding rightly, justly, or wisely is accorded authority and status by their peers or the public in a specific well-distinguished domain. An expert, more generally, is a person with extensive knowledge or ability based on research, experience, or occupation and in a particular area of study.

I guess just about anybody can call themselves an expert, especially if they have knowledge and skills that others don’t. Writing and publishing an ebook doesn’t make you an expert, but it certainly shows your knowledge, experience and value as such.

Why Write an Ebook instead of a Printed Book?

There is no denying the shift that is happening in the book industry: ebooks are on the rise and here to stay. Check out some of the latest industry data:

  • E-book sales grew dramatically in the first quarter of 2010, jumping from just 1.5% of total US book sales in 2009 to 5% of the market in the first quarter of 2010. Source: R.R. Bowker
  • The International Digital Publishing Forum (IDPF) reported U.S. wholesale ebook sales for January, 2010 were $31.9 million, up 261 percent from the same month a year earlier.

Reports from Amazon

  • Ebooks are now outselling hardcover books at Amazon, selling 180 e-books for every 100 hardcovers.
  • Jeff Bezos told the USA Today that he predicts Kindle ebook sales will outsell all books (including paperback) within a year.
  • The Kindle is now available at Target and Best Buy.
  • Amazon sold more than 3x as many Kindle books in the first half of 2010 as in the first half of 2009.

Most experts I know believe that by publishing an ebook, they’ll get known by a larger number of people. They’ll establish credibility by writing about what they know best. They’ll connect with readers who may have exactly the kinds of problems they can solve.

To me, writing and publishing an expert ebook not only makes sense, but is a requirement for anyone who wants to use the Web to get found, get known and get clients. What do you think?

(Image: freedigitalphotos.net)