Archive for Attracting Clients – Page 5

Why You Should Write Quality Blog Content

Best-Business-BlogQuality blog posts are key to your business getting found on the Web. While that may sound obvious – (“Of course, why would I write something ho-hum boring?”) it’s harder than you might think. Not everyone agrees on what quality content is.

Quality content scores high with readers, your target clients, and with search engines. If you want to get found, get known and get clients online, you need to write and publish quality blog posts that resonate with your readers.

There’s a lot of emphasis on publishing frequently. Most professionals and small business owners are told that once or twice weekly is a bare minimum. But none of that matters if what you write is boring, mediocre, confusing or poorly written and formatted.

What is quality content? Sure, you know it when you read it, but what are the essentials? It depends on who you’re writing for. As writer Ginny Soskey at Hubspot blog points out:

“There are lots of concrete principles of writing that can help determine the “quality” of a piece of content. Verb usage, spelling, sentence structure — these all have defined rules that, for the most part, have stayed pretty constant. It’s black and white. That is wrong; this is right. 

“Then there are the gray areas in writing. Stylistic preferences. Imagery. Storytelling.” Read More→

Content Marketing with Visuals:
Write Like an Egyptian

Egyptian-SymbolsLately I find myself building pyramids. Not real ones, but the kind you can do in Microsoft Word docs. I use them to illustrate a point in an article or blog post. Content marketing with visuals makes your piece clearer, and more compelling to the readers.

Here’s what I’ve designed in just the last few weeks, and it isn’t stopping. (See end of this post for the pyramid drawings.)

  • First it was the “3 Levels of Accountability” pyramid.
  • Then, I was writing about life planning so I did a “Life Plan Pyramid.”
  • And for my article on The Quest for Better Teams, I created a triangle with the “4 Elements of Effective TEAMS.”

What’s up with that? Naturally, since I’m finding myself obsessively drawing charts and triangles, I checked to see if I’d gone off my meds. No. I’m just on a visual kick. Why write paragraphs of text when a doodle says it all?

Apparently I’m not the only one to think this way. A quick research on Amazon and I discovered a trend touting the benefits of the “Visual Revolution:”

Visualization is a doorway to insight about your own visions, strategies, and implementation plans. It is a path to appreciating the interconnection and wholeness of things.”  David Sibbet, Visual Leaders, Wiley 2012

I’ve written about using images and diagrams and such for blog posts before. And there’s a lot that’s been written about the value of quality content, accompanied by animation and great visuals. But now I’m discovering the psychology behind this trend. Graphic images that illustrate articles and blog content are more than eye-candy to attract readers, much more.

Visual tools help in these ways:

  • People learn and change when they become engaged in the process.
  • Processes are easier to understand through drawings.
  • Drawings help both the author and the recipient make connections.
  • Metaphors and maps transform data into meaning.
  • Images connect and involve the whole system.
  • Many graphics can be used as templates to allow the reader to interactively participate.

The Egyptians had a whole system for communicating with little pictures or hieroglyphics. They apparently understood what academics and theoreticians have a difficult time with: Simple is better.

The younger generation doesn’t have patience to read through text and I’m not going to debate that. The use of quality images can make communications clear, meaningful and memorable in ways that text cannot. What’s been your experience using drawings and images?

P.S. I highly recommend Sibbert’s books! Egyptian image: Freedigitalphotos.net.

3-Levels-of-Accountability1Life-Plan-PyramidTEAM-Effectiveness

5 Ways to Make Your Business Blog Remarkable

Blog-VisibilityHow do you make your business blog really remarkable? Like, fascinating?

The main goal of writing a blog, whether for business or otherwise, is to get people to read what you write. Seems pretty simple. But attracting readers to a new blog (or even an established one) is easier said than done.

So how do you build a readership base and continuously gain new readers to keep your blog and your business going. Here are a few ways to make your business blog one to watch.

1. Keep up with current events – while you shouldn’t always write about what’s going on in the world, using relevant examples and anecdotes lets your readers know that you are knowledgeable.

2. Pay attention to your social media networks – what are people talking about on your social media pages? What are they asking you as a business? Consider using these questions and discussions for blog topics. You’re more likely to engage your customers by writing on topics they clearly are interested in than developing your own. Read More→

4 Tips to Attract More Readers to Your Business Blog

Attract-more-Readers-Blog-LikesHow can you attract more readers to your business blog? Blogs have become a social media platform for everyone. When you know how to blog, you can write about anything relevant to your business’ audience that will enrich customers’ knowledge and show how your business will be beneficial to them.

You can provide information on your blog that solves people’s key problems in your field, and they’ll keep coming back and become regular readers.

When your business website has a well-defined blog, and if you write or hire a writer to frequently update new content on it, you can be sure that your website traffic will go only one way – up.

But coming up with a successful blog can be a tough job. You need to make sure that your blog content stands out among other similar blog content on the web. The following tips will help you increasing traffic to your website through successful business blogging.

4 Creative Tips to Attract More Web Traffic Readers

1. Promote articles and posts on a variety of platforms

Social media has become an ever-present phenomenon now. You can’t expect your website to draw in huge numbers of visitors if you don’t have a visible presence on various social media platforms. Facebook, Google+, Twitter, LinkedIn are some names that come to your mind when thinking about content marketing for your website. But these are only a few among the vast resources available online.

Granted these platforms have a large online presence, but if you really want your business website to grow, you should consider specialized niche forms of social media also. Some of these lesser known platforms include Quora, Tumblr, and Empire Avenue. These platforms have a specific crowd following and due to the less competition on these sites, you are likely to have a greater penetration over the market. But search ones that attract your kind of customer, in your target audience.

2. Use SlideShare

SlideShare is another platform that doesn’t have all the hoopla surrounding bigger social media platforms. You, as a content writer, can easily create smaller and sharper overviews for your posts and upload those on SlideShare. These to-the-point overviews will appeal to a larger audience base and you can easily put links of the slides on your website that can be followed to read the overview on SlideShare’s website. Read More→

Your Business Blog: Should You Make Money with Sponsored Posts?

For-Hire-b y-Steve-Bremner-istockWant to make money with your business blog? There are a lot of different ways to use your blog to make money. One of the most common is soliciting blog sponsors who pay a set dollar amount monthly or yearly to write sponsored posts.

A sponsored blog post can be a paid opportunity for a guest author; sometimes a company will sponsor a post written by the blog author about their product or service. Your business blog can use these sponsored posts to provide a valuable service to your readers.

These sponsored blog posts must be on a topic that would be interesting to your blog’s reader base. The blog publisher can negotiate how much to charge for sponsored posts. And sometimes, the post is published free, but the blog owner gets a commission for any referral sales.

Here are some pros and cons when it comes to having sponsored blog posts on your business blog –

Pros:

  • Money! Of course, allowing sponsored posts or writing them yourself will generate revenue for your blog. You can set the cost per post for your blog, negotiated with the companies that you would like to have sponsor posts.
  • If you choose companies that you honestly think your readers would be interested in, you can create great relationships and introduce your readers to good companies that they really find beneficial.
  • Sponsored posts can add some variety to your blog posts and bring new readers. Bringing in new topics that are still related to your typical blog content can draw in people who might not ordinarily find your blog.

Cons: Read More→

Better Blog Writing: Attract Clients,
Make Sure Your Posts Get Read!

Blog-Attraction-NetworksYou want to Engage your Blog Readers and encourage them to subscribe to your blog and become regular visitors. Ideally, you want to attract a large number of hungry customers who are interested in partaking of this written food for the soul, but how can you rise above the constant online buzz to attract attention to your blog post?

The Internet may be constantly chirping with activity, but that doesn’t mean that all content is worthy of users’ attention in the same manner. According to Neilson.com, there were 181 million blogs around the world at the end of 2011. (In 2006, there were 36 million in existence.)

Don’t let these numbers put you off; it doesn’t mean that all of these blogs are in your niche or that they are producing the same quality content that you are putting out in the blogosphere. If you’re in business, you already know you have competition and that you need to focus on what you offer that is better or different if you are going to attract a customer’s attention or find the best talent.

Your first priority should be to write a high-quality blog content that will help your readers in some way.

First, capture a reader’s interest with a compelling headline. One technique is to appeal to the reader’s fear that they may miss out on something important by failing to read your post. Use compelling words to effectively to draw in your audience by giving them a taste of what your post will be about, and make sure that you deliver the content as promised. Read More→

Content Marketing Focus: Lessons from Steve Allen

SteveAllenHaving a hard time staying focused on your business content marketing? Focus-schmocus. Sometimes you start off doing one thing and end up an expert at something else. Life is like that.

I look at content marketing as an experiment or adventure. Some things work well and you do more of them. Others, well, let’s hope you haven’t wasted money as well as time.

Steve Allen was a famous comedian who started The Tonight Show, in 1954, long before Johnny Carson became the host (and later Jay Leno). Allen started off in radio but got his first TV job as an announcer for wrestling matches. Here’s what Wikipedia reports:

Allen’s first television experience had come in 1949 when he answered an ad for a TV announcer for professional wrestling. He knew nothing about wrestling, so he watched some shows and discovered that the announcers did not have well-defined names for the holds. When he got the job, he created names for many of the holds, some of which are still used today.

The point I’d like to make is that if Allen hadn’t taken that first job offer, he might not have had the same career path and ended up one of the most respected and admired comedians of all time. He could have just as easily become a jazz pianist in an orchestra.

Instead, he eventually created a new genre of entertainment, the late night comedy-talk show. And he was a pioneer in TV wrestling entertainment. And he still had time to publish over 10,000 songs and win a Grammy for The Gravy Waltz (1963).

Allen wasn’t following any guidelines for his career.  He went with what interested him. When people try to follow too many rules and guidelines, for example, for content marketing and social media, they end up with mediocre results. Why end up where everyone else is?

Read More→

When Should You Start a New Business Blog?

Blog-Social-Media-by-StuartMilesWhen should you start a new business blog?

Let’s face it, publishing frequently on a business blog is time consuming. Depending on how swift your writing and blogging skills are, it can take you 1-2 hours to publish a post of 350-500 words, including the writing, editing, linking, adding an image, and updating social sites. And you’ll need to do that two times a week, or more.

I usually advise my clients that a blog for your business should focus on communicating the solutions to the problems you solve. That’s pretty clear and direct. While a business may have many products and service offerings, and maybe several different buyer personas, it generally provides unique solutions to customers’ problems. Read More→

Is Your Business Blog Sexy?
4 Simple Ways to Get More Blog Readers

Like-Love-by-stuart-milesWhen it comes to business blogging, many professionals forget that there is more to it than getting information out on the page. The appeal of business blogs and sites has a lot to do with readers’ impressions.

How can you make your business blog visually appealing, even sexy? Blog formatting is key; in fact, it makes the difference between readers scanning and leaving, and staying to read. Here are four simple ways you can jazz up your site and get more blog readers:

  1. Add images –I have run across many business blogs that are nothing but pages and pages of text. While the information they provide may be valuable, it’s not very visually appealing. Try to add images to your blog posts to increase the appeal of your posts. Smaller images can easily be found for free on sites like Freedigitalphotos.com or you can pay a small amount for access to larger sized stock photos. By providing your blog post with a relevant image you can increase the number of readers and also grab the image search queries for your blog post topic. Read More→

Oscar Wilde: Advice on Better Blogging

OscarWildeYou know that your blog is a key part of your search strategy, but do you know how to get the most out of it?  What would Oscar Wilde advise for better blogging?

Thousands of blog guides exist, but do they really help or just cloud the issue further?

This is what you need to know when it comes writing to a better blog, one that’s really readable.

  • There’s no such thing as ‘blog style.’ However, the easier it is to read the better. Break it up, make it easy for the reader. That means short, sharp paragraphs and the same with sentences. If a paragraph is more than five lines, you’ve gone too far.
  • People don’t want to read blogs. At least, not ones that have no value. Put your point across early on, and they’ll read the rest of it.
  • The key to achieving a better blog, whether you measure that by how many people read it, share it on social media, or comment on it, is to make everything as clear and as simple as possible.

Cut It Out

Oscar Wilde once said that you should never use a long word if there is a short one available that means the same thing. Read More→