How do you create quality content that attracts online readers and yet works to promote the growth of your business?
Creating great content for your business blog is a what and how issue, as in what constitutes “good” content, and how does one produce that content so that it brings in the readers that a business blogger wants. Quality content stimulates reader/ customer engagement.
Here’s what quality web content looks like: It’s short, sweet, smart, and funny.
- Content has to be short to accommodate the average reader’s attention span and need to scan quickly.
- Sweet because it has to attract readers to your article (think arresting titles). You want to hit that sweet spot right in the center of their curiosity and desire to know more.
- It has to be smart to stimulate the reader to think, tell them something they don’t already know, and trigger them to join in on the conversation, to share or comment.
- And finally, the content needs to be funny or at least clever to hold their attention and trigger good feelings. (Note: an alternative would be to be outrageously negative, which also stimulates comments and sharing.)
Without any of these factors, you risk losing readers to boredom. It’s click and bye-bye!
How do you keep readers interested and coming back to your blog?
