Archive for Online Marketing – Page 14

Top 100 Women Creating Online Income Streams

Thank you Milana Leshinsky. You’ve been an inspiration to me for the last few years. And now this comes as a special honor, to be included on your list of Top 100 Multiple Income Streams Women.

Here’s what Milana tells us about why she created this list:

Although Internet marketing and information marketing is still dominated by men, there are many women who are building their multiple income streams empires.  In the next few posts I’ll be featuring some of the most successful women entrepreneurs who turned their passion into a multiple income streams business online!

First, here are the criteria I used to identify them:

  • Content-rich blog
  • High quality web site
  • Clear strong personal brand
  • Prominent free giveaway
  • Book or signature product
  • Information products
  • Coaching programs
  • Live events
  • Membership programs
  • Use of audio and video
  • Active community

I can’t say I currently participate in all of these income streams, but I have at one time. And please note that Milana doesn’t say  “Passive Streams of Income” here.

None of these income sources are passive, although many are automatic. All require work, promotion, and constant “minding the store.” Don’t let anybody tell you online income products are “passive.”

I am very honored to be among such a strong list of creative women, who are pioneers in each of their own ways. Be sure to check out these women on the list.

Milana herself has forged the way for many independent women and work-at-home moms. She has a talented ability to create and sell popular information products, membership programs and telesummits. If you don’t know her yet, be sure to visit Milana.com.

Milana came to this country from the Ukraine, to study music. Even though English is her second language (or maybe 3rd or 4th?), she communicates to others with clarity and passion.

As her tag line says, she helps “awaken your fortune within.” She brands herself as “your multiple income streams business coach.” Who wouldn’t want to work with a coach like Milana who certainly walks the talk?

Quality stands out and leaves a memorable mark. Listen to her speak and tell her story about how she quadrupled her income in one year and now works less to have more time with her family.

Content Marketing Ideas: Rethinking Blogging

There was a time I was in love with blogging… I had already been in the business of content marketing for 5 years on the Web, using an old-fashioned website platform.

In 2004, I started blogging. It changed my life and opened doors and filled a few piggy banks. But my lover wasn’t really “the blog.” It was being able to speak with a world-wide audience. It was like magic.

Writing on my blog is my way of reaching out to people looking for ways to write content on the Web so that they can get found, get known and get new business.

A blog is still “The best darn content marketing tool on the planet!” But it’s not about “the blog…”

This year I switched from Typepad to WordPress, and I’m creating a new banner to reflect the changes.

When’s the last time you reviewed your site or blog banner?

For a while now I’ve been playing with some ideas. The name will remain the same, but the tag line will read,

How to Use Online Content Marketing to Get Found, Get Known, and Get Clients.”

I wrote about these three big marketing challenges a few days ago, and I’ve blogged about them over the past five years.

Without doubt, people who use the Internet to market their services must find ways to solve these three issues, or they won’t stay in business long.

You might notice there’s nothing in my new tag line that mentions blogs, blogging, or WordPress. Because, just as I predicted a few years ago, it doesn’t matter if you’re blogging or not. What matters are results.

(I predicted the buzz about blogs would die down simply because everyone would be using a blog platform, such as WordPress, to build and manage their websites as well as blogs. The blur between the two has already merged.)

We’ve been told that world-wide, there are a billion people online, and we can reach a global audience for free. So it doesn’t matter if you’re using a traditional website platform or WordPress, or even Blogger (well, why not?), if that’s working to get you found, get people to know, like and trust you, and you’re converting readers to clients.

It’s not the messenger, it’s your message. It’s not how you do it, what matters is that you do it effectively.

For myself, I’m constantly learning, reading, and evolving (hopefully!)… I’m not sure where I’m going to be in 5 or 10 years, but I am intuitively following a direction. I’m sharing these ideas here with you, about changes to how we process Web content and marketing, and would love to hear your thoughts. Read More→

3 Biggest Challenges for Online Content Marketing?

What are the three biggest challenges to marketing your business? I know, I know, there are so many, but if you could distill them into the most crucial for online content marketing, how would you do it?

(I’m always asking you, because some of my readers are very smart and think of things I don’t. So please feel free to add to this by leaving a comment…)

To me, it’s these three that count more than anything:

  1. How do I get found by the people who need my solutions?
  2. How do I get them to know me, like me, and trust me to do business with?
  3. How do I get clients? Convert readers to buyers?

Get found, get known, get clients… there’s a lot that goes into creating content on the Web that leads to results, and each marketing task, each piece of content, each program you offer, falls into one of these categories or challenges.

I did a survey on this in April, 2010: Readers say that getting traffic, building a list, and converting readers to clients are their biggest challenges. It’s still a matter of findability, creating trust and getting people to take action.

Get found: What does this mean?

You’ve got to be easily found when an ideal client sits down to the screen and looks for solutions to their problem: Read More→

Content Marketing Results: Landing Pages Rule

How do you get readers to take action? Short answer: a landing page. (Also known as a sales page, squeeze page)

You can’t get results from  all the content you’re creating and publishing on your blog, e-newsletter, social media sites, unless eventually you send people to a landing page and ask them to take action.

Otherwise, you may be creating a great brand, great thought leadership, great content… and so what? Sooner or later, you need to ask your readers to actually do something. You need a landing page to do that.

Landing page definition: An attractive, compelling page:

  • Published on the Internet that is
  • Optimized for search engines and
  • Designed to persuade a defined group of readers
  • To take one specific action Read More→

Online Reputation? 4 Tips

Friday’s guest post is by Robert Stretch, author of VA Mortgage Center blog:

For business people, few things are more important than reputation. Thanks to the worldwide web — which sometimes feels as vast as a universe-wide web — monitoring your online reputation demands serious attention.

Only a few belittling remarks can spread like wildfire online, and damage your online image in no time.

By taking some simple precautionary steps, you can not only reduce invalid criticisms about you, but you can also promote yourself. In fact, having a good online reputation is essential to branding yourself or your business.

Just last week, BtoB Magazine Online reported that Dow Jones hired an online marketing company. The company, Marchex Inc., will work with Dow Jones Local Media Group to make an exclusive online reputation management plan.

By doing so, Dow Jones’ customers get the privilege of responding to blog posts, news and any mention of DJ in social networks.

Not everybody or every company has the resources to hire a third-party that monitors their online rep. Dow Jones is several steps ahead of where some small businesses are. For one thing, the company already owns dowjones.com, dowjones.net and dowjones.org.

Why? Well, it wouldn’t look great if one of those got bought by an angry customer whose goal is to take down the company.

Here are the 4 things you should be doing at a minimum to protect and improve your online reputation, no matter how big or how small your company is. Read More→

Online Content Marketing Results: Poll Says 50% Dissatisfied

In a recent poll, I asked readers if their marketing tasks were easier, faster, more effective since publishing a website or blog…

  • Half of respondents said yes, significantly better results since doing web marketing
  • One-third said yes, but still needs improvement
  • 16.7% say, not much difference

My conclusion: half of you are getting results with your Web content marketing, the other half still struggles to see the kinds of results you want. This is a liberal interpretation to a poll that doesn’t lend itself to participants explaining their answers.

This brief poll was hosted on here on this blog, so only my readers would have responded. I don’t reach significantly large numbers to be able to say half of all people using the Web to publish content are dissatisfied.

Based on what I hear from clients and colleagues, I’m going to speculate some of the reasons this may be so:

  1. Web marketing is complicated: Although tools (blogs, sales pages, shopping carts, audio and video, email marketing) have become more user-friendly in the last few years, there’s a lot more to do (social sites)
  2. Web marketing is crowded: Ten years ago there weren’t as many businesses in your field competing for readers’ attention online. Competition is fierce.
  3. Web marketing is confusing: There are so many ways to publish content online, it’s hard to know what to do first and most.

I’m thinking about this a lot. And, I’d love to hear from you in the comments about what you think the challenges are, for using the Internet to grow business.

One possibility that comes to mind is that some professionals are unclear about their goals for their Web presence. They may be measuring the wrong things. Sales isn’t the only measurement, nor is traffic.

And when it comes to things like thought leadership, reputation, credibility and trust, it’s hard to measure in terms of numbers. Branding is another key element that gets reinforced through web marketing, but it’s also hard to measure.

What do you think about the reasons why many entrepreneurs, small businesses and professionals may be dissatisfied with their online content marketing? What have been your own experiences?

Phony Testimonials and Dumb Social Proof

How do you get good client testimonials for your sales copy, for example, content for a landing page, when you don’t have a lot of previous clients?

There’s no doubt that social proof is one of the key ways people decide to buy or try your products or services.

I get asked about this by some of my consulting clients who are starting a new business or product launch. Nothing can back fire and destroy trust and credibility more quickly than phony testimonials, as well as vague or anonymous comments.

I’ve been working with an old client who’s been working hard to master blogging so he can have a strong online presence. He’s just about ready to start offering products and services for sale.

He’s got a solid reputation as an expert in his field, but up until now, he’s been working for someone else. He doesn’t feel comfortable using testimonials or positive comments acquired when he was a part of a team effort.

I don’t blame him. Not only will he not feel authentic and sincere, but depending on what the old clients say, it might not ring true for his new company, products or services. Readers can smell a phony testimonial a mile away from the computer screen.

There are a couple key persuasion triggers to remember when composing sales content: Read More→

Is the Social Web Changing How We Write?
How to Write Like You Talk

This week’s guest post is by Barb Sawyers, Sticky Communications who recently published a great ebook on how you can write better for the web.

Hello, Patsi’s readers. I’m Barb Sawyers, a blogger who shares her interest in encouraging people to write like they talk.

Patsi was telling me how some of you don’t find writing for the web to be as natural or fun as talking. Sometimes you don’t think you’re connecting with your readers.

Seeing as we’ve all been talking since we were toddlers, and go back to what sounds right when we’re not certain, you’d think writing like you talk would be easier.

But something happened at school and at work that turned the pleasure of communication into hard labor, for both writers and readers.

Then along came the Internet, blogs, Twitter and Facebook: Overnight, it seems, our online social lives and writing was pulled back into conversational mode.

But how do you reverse years of conditioning about what writing should be? Read More→

Blog Content: Are you personal… or all business?

Do you stay on track with your blog content and business goals, or do you share personal stories and events that are peripheral?

I got an interesting comment on a post I did beginning of June and I can’t stop thinking about it. The post was about staying on target with your business goals when you create content for your blog. Don’t Jerk Readers Around: 5 Tips for Staying on Track.

First Eileen said she didn’t agree with my premise that you might be jerking readers around if you’re not staying on track with your content:

“I’m not sure I agree with this. My blog niche is arts and crafts. Most of my favorite other artsy blogs do this routinely. One day they blog about what happening at home. The next they may share a tutorial or run a contest or review a book.”

Then Keenan said, “I agree with Eileen. Although you don’t want to be completely all over the map, changing up your subject matter is critical.

“Blogs represent people. They create connections to their readers through their personalities. When a blog stays on topic all the time, it begins to feel white-washed like any on or off-line newspaper or magazine.

“Personality plays a huge role in a blog. Blogging about those things that are part of the authors passions, likes, dislikes, opinions etc. allows followers to connect with the blog. It’s what makes blogging different than reading commercial news. Read More→

Your Business and the Web: Getting Better?

How has your business been affected by the Web? Have you felt the difference like a Tsunami or a soft summer drizzle? I’m curious.

I know it’s completely changed my life and the way I work. Both the quantity and quality of my business are vastly improved in terms of marketing ease, deliverability and profits.

Yikes, …I feel an urge to create a new poll coming on! But hang on, I need to clarify my ideas first…

I know people who are still doing business without the Web, saying things like,

  • “My clients don’t spend time surfing the Internet.”
  • “I get all my customers from referrals.”
  • “I’ve got a local business, I use Yellow Pages.”

Others may have put up a crappy 1-4 page website and then wondered why it doesn’t bring in leads. And these people are all smart professionals, they’re not idiots, they’re all busy and profitable.  They’re just not web-savvy.

There are those who started a blog because they heard that would bring in business. And they want to know why they aren’t on the first page of searches.

So, no, the Web hasn’t changed the way most people do business. Just some of us. I know there are many who feel it’s just too overwhelming to learn, especially now with all the social media chatter. To them, it’s not a Tsunami but a giant sink hole of wasted time and energy. Read More→