In the world of business blogging and content marketing, there’s nothing worse than a bore. I know we’ve all seen bad content marketing – blogs that are irrelevant, outdated, full of incorrect information, typos, rambling rants and silly drivel. But what I find to be the worst is mediocrity.
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When it comes to content marketing and great blogging, insight and originality rules. According to the authors of Content Rules: “Produce great stuff, and your customers will come to you. Produce really great stuff, and your customers will share and disseminate your message for you. More than ever before, content is king! Content rules!” ~ Ann Handley […]
Let me ask you a couple of questions about your business blogging. When you’re competing online with other experts in your field, what makes you stand out? How are your prospects (and clients) finding you among all the other blogs and sites online? Independent professionals who use the Web for marketing their services can learn […]
Is your blog focused and on track? Do you find yourself saying, “I don’t have enough time to blog,” or “I don’t know what to write about?” Guess what? These two questions are related to the same problem: not enough clarity about blog goals. Here’s how I help my clients solve this problem of clarity: Define […]
Content marketing through blogging is like playing tennis. You get results through consistency, practice and persistence. Is your blog like my tennis, a hit or a miss? Are you writing posts that are clear winners for your readers? Are you serving quality, relevant content within the lines of your readers’ needs? As I mentioned in my previous […]
How can you use Social Media tips when you’re away from the office for a week? What can you do to stay in touch with your clients when you’re out of town on a trip or vacation? I’ve been playing hooky: I went to a tennis ranch in Texas where we played tennis six hours […]
Here’s a tip for how to make yourself write a blog post when you’re totally uninspired. Use other people’s inspiration to motivate you. For example, take a look at what you’re reading on the Web right now. If it’s good enough to catch your interest, maybe you can use that spark to create something new […]
How can you get to be a better, faster blog writer? Did the job of blogging or writing fall into your lap? Or have you been a professional writer for some time, who’s now transitioned into blogging for yourself or a business? Bloggers come from all walks of life, that’s one thing that I know […]
Writing quality content is key for your business blog. Never stop focusing on better business blogging. But what about reading great blogs yourself? It’s a great way of getting ideas and topic inspiration from other writers who have different views and perspectives. Why do you need to find great blogs to follow? If you want to […]
When you first start a business blog, it’s easy to make a few blogging mistakes. While it seems like nearly every business already has a blog, new blogs are popping up every day. If you’re just getting your blog up and running, here are a few common mistakes that can be detrimental before it gets […]
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