How do you write compelling content that attracts and engages readers? Ahhh, that question again…(followed usually by how do you turn readers into buyers?) First, let's deal with the compelling content thing. Your content isn't going to market a thing if you don't reach inside the heads and hearts of your readers. Obviously it's all […]
Remember the 3 E’s of Better Business Blogging? It’s my short hand memory checklist before publishing a blog post: Educate, Entertain, & Engage readers. You write to educate, entertain and engage readers when you want to build readerships and get great results with your blogging. When it comes to educating readers, it’s important to take […]
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