I’ve got a Mardi Gras parade dancing down my street right now, in my sleepy little village of Ajijic, near Guadalajara in Mexico. It happens three or four times a year, always because of religious fiestas: the whole village dresses in costumes on floats with music blaring as loud as possible. It’s so loud it’s […]
An interesting post from Hubspot author John Hall: “Why Ghostwriting Thought Leadership Content Doesn’t Work.” He contends that busy executives who outsource their thought leadership content are missing out on quality elements. As a ghostwriter of leadership content, my first reaction was to tell him he’s all wrong. But his article was an excellent outline […]
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