How do you get good client testimonials for your sales copy, for example, content for a landing page, when you don’t have a lot of previous clients?
There’s no doubt that social proof is one of the key ways people decide to buy or try your products or services.
I get asked about this by some of my consulting clients who are starting a new business or product launch. Nothing can back fire and destroy trust and credibility more quickly than phony testimonials, as well as vague or anonymous comments.
I’ve been working with an old client who’s been working hard to master blogging so he can have a strong online presence. He’s just about ready to start offering products and services for sale.
He’s got a solid reputation as an expert in his field, but up until now, he’s been working for someone else. He doesn’t feel comfortable using testimonials or positive comments acquired when he was a part of a team effort.
I don’t blame him. Not only will he not feel authentic and sincere, but depending on what the old clients say, it might not ring true for his new company, products or services. Readers can smell a phony testimonial a mile away from the computer screen.
There are a couple key persuasion triggers to remember when composing sales content: Read More→
Blog Content: Are you personal… or all business?
I got an interesting comment on a post I did beginning of June and I can’t stop thinking about it. The post was about staying on target with your business goals when you create content for your blog. Don’t Jerk Readers Around: 5 Tips for Staying on Track.
First Eileen said she didn’t agree with my premise that you might be jerking readers around if you’re not staying on track with your content:
“I’m not sure I agree with this. My blog niche is arts and crafts. Most of my favorite other artsy blogs do this routinely. One day they blog about what happening at home. The next they may share a tutorial or run a contest or review a book.”
Then Keenan said, “I agree with Eileen. Although you don’t want to be completely all over the map, changing up your subject matter is critical.
“Blogs represent people. They create connections to their readers through their personalities. When a blog stays on topic all the time, it begins to feel white-washed like any on or off-line newspaper or magazine.
“Personality plays a huge role in a blog. Blogging about those things that are part of the authors passions, likes, dislikes, opinions etc. allows followers to connect with the blog. It’s what makes blogging different than reading commercial news. Read More→