It’s sad and disappointing. My friend and colleague Sam spent some big bucks on a fancy new website, that included an attractive design, a flash banner, nice pictures and ten pages of text… only no one was finding him.

Hardly any traffic at all. He tried using his name on some of the search engines but he could hardly even find himself.

I told him he needed a blog, so he had his web people add a blog page, but he really didn’t do much better. A few months later, over coffee and a phone call, Sam confided his frustrations:

• The only comments he gets are spammers: “Nice post, visiting my site for Viagra/insurance/poker, etc.
• He’s in a competitive market with well-established players/bloggers
• He has no idea how to get the attention of his ideal clients
• He fears his clients don’t read blogs
• He’s baffled by his low traffic, and Google analytics seem like Greek to him
• He tried going over to Twitter and came away with a headache
• He’s recently discovered an Internet Marketing Millionaire Guru site and is about ready to invest in an expensive Traffic program

When I heard that, I  yelled into the phone, “STOP right there, bubba! Don’t you dare throw your hard-earned money at this problem and expect it to be fixed. First off, you don’t have a traffic problem.” Read More→