blog writing | Writing On The Web by Patsi Krakoff, The Blog Squad

(As I’m on vacation for a week, I’ve invited Sydni Craig-Hart to share social networking tips.) The big 3: Facebook, Twitter and LinkedIn. Everybody who’s anybody has a profile in each. And it seems everybody is preaching the same thing: You HAVE to have a Facebook Fan Page You HAVE to be on Twitter You […]

How do you write compelling content that attracts and engages readers? Ahhh, that question again…(followed usually by how do you turn readers into buyers?) This is the job of good content marketing and the challenge for online professionals who write blogs, articles, and web pages. First, let’s deal with the compelling content thing. Your content […]

Are you writing with feeling? Does your blog trigger emotional reactions? Next time you review your writing, try to identify possible feelings in the reader. Content marketing that doesn’t resonate emotionally can’t do a good job of building relationships, inspiring trust, and moving people into taking action. Blog writers need to step away from their […]

Content marketing, even with a strategy and a plan, has a lot of decision points along the way. It’s easier with a map and a system, but there’s still a million choices that need to be made. How do you decide what to write about? You’re a busy professional, you have a lot to say, […]

Get Search Engine Optimized- Fast

By Patsi Krakoff

Friday, August 13th, 2010

How do you know if your blog posts are optimized for search engines? Good question… and no easy answer… well, except for one which I’m going to share with you here! Here are a few options for optimizing your content for search marketing: Study Google and search engine optimization (time-consuming) Hire an SEO person to […]

Tell Your Story: Why Are You Here?

By Patsi Krakoff

Thursday, August 12th, 2010

How do you connect deeply with blog readers and gain their trust? Through stories. There are six types of stories you need to know about yourself, and two of them you need to be telling your blog readers, clients and prospects if you want to gain their trust. I’m reviewing Annette Simmons book The Story […]

There’s an important shift in content marketing tactics that affects professionals who want to get found, get known and get clients online. And that shift means a different mindset. I saw a great blog post the other day. There was a picture of a pair of glasses lying on a bench with this caption: Don’t […]

Here’s a quick video I’m using to promote Suzanne Bird-Harris’ fabulous WordPress Sales Page Template.I love the image of the “web designer thief” that sneaks across the screen about half way through… 😉 Take a look, and if you haven’t downloaded the free audio interview and transcript we did together, go to PatsiPicksWPSalesPage.com and do […]

How do you write content that attracts readers to your products and services? I read somewhere that most of what goes into our brains never reaches our conscious mind: Our five senses are processing 11 million pieces of info per second. Of these only 40 enter our conscious awareness. Which means our subconscious mind does […]

Thank you Milana Leshinsky. You’ve been an inspiration to me for the last few years. And now this comes as a special honor, to be included on your list of Top 100 Multiple Income Streams Women. Here’s what Milana tells us about why she created this list: Although Internet marketing and information marketing is still […]